Hadassah Salazar

V

Product Designer

Viewport

Apr 2023 - May 2025 (2 years 2 months)

• Designed a CMS tool specifically for editors and writers, utilizing a robust AI writing assistant. The platform employs generative AI to efficiently create, review, and revise content, resulting in 70% faster content creation and a 20% increase in reader time-on page. • Designed and launched an AI copilot for Recipe Brands, offering user-friendly interfaces that link health-conscious individuals and allergy sufferers to tailored content. This feature was utilized by 30,000 users within the first week. • Developed an interactive subscription model aimed at growth for new brands, which successfully increased new member conversions by 42% within three weeks. • Performed a comprehensive usability test to uncover critical user needs and ov

Product Designer

Morning Brew

Jan 2022 - Mar 2023 (1 year 3 months)

• Design an engaging onboarding and subscription process that boosts growth conversion rates, turning users into registered members by 30%. • Redesigned the Events landing page for virtual, in-person, and on-demand webinars to significantly boost sponsored registrations and drive higher participant engagement, with a focus on a more compelling and intuitive layout. • Designed a compelling flow for cross-promoted brands within each newsletter subscription, consistently highlighting new brands in every content layout and subscription, significantly boosting engagement and brand visibility. • Lead the product design strategy for Morning Brew's gated content, newsletters, and events pages, resulting in an intuitive and engaging interface th

T

UX Designer

Trusted Media Brands

Oct 2020 - Jan 2022 (1 year 4 months)

• Redesign the Recipe page to enhance SEO, boost affiliate link revenue, and develop a sleek, user-friendly layout. Affiliate revenue has increased by 92%. The highest programmatic ad revenue day reached $176,000 before Thanksgiving. During the first week, 35,000 users used the Text Ingredients feature. • Leveraged A/B testing results to guide design decisions and drive continuous optimization of the user experience. • Design an engaging user profile for Taste of Home that encourages users to explore, save recipes, and stay engaged on the site. • Lead the development of clean, modern, and highly functional page templates that provide seamless access to essential user features, content, and internal products across various brands. • Dev

Ad Product Designer

Future Plc

Aug 2015 - Nov 2019 (4 years 4 months)

• Redesigned the review article page with a native design that empowers our advertisers to dominate their target audience and amplify brand visibility. The revamped layout captivates users instantly, nearly doubling traffic and driving a 40-70% surge in CTR. This innovative approach also boosts conversion rates by 30-40% and fuels sales growth of 32-95%, delivering unmatched results that set a new industry standard. • Developed and designed innovative ad products from concept to fully-functional deployment, leveraging skills in ideation, sketching, high-fidelity mockups, and interactive prototypes to deliver exceptional results. • Leveraged deep expertise in interactive rich media to create unique demos for RFPs, marketing collateral, an

About

Detail

Timeline

Résumé