P

Priscila Gut

About

Detail

Digital Marketing Lead
Mexico
Contact Priscila regarding: 
work
Full-time jobs
Starting at USD3k/month
Flexible work
Starting at USD20/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • K
    COO
    Ketzal by Advancio
    Jan 2022 - Oct 2022 (10 months)
    - After identifying the business opportunity from being a marketing leader at Advancio, I co-created an agency to provide commercial distribution,
    - distribution, creative solutions and positioning for diverse Mexican and US industries, focusing on comprehensive packaging and marketing for our customers.
    - Using my global and local experience, we closed negotiations with national and international brands such as Gulf; in addition, I developed three central documents: brand architecture, brand book and a process manual.
    - Relevant features:
    Market research and campaign design
    SEO and SEM strategy
    Web design, content marketing and UX
    Public relations
    - Product development and pitching
    Social market
  • Advancio
    Marketing lead
    Advancio
    Jan 2021 - Jan 2022 (1 year 1 month)
    - Advancio is an American company expert in IT talent solutions. Prior to joining the management team, I analyzed the tech market,
    - led the development of the website and designed marketing strategies using agile methodologies.
    - Relevant features:
    Establishment of a business model
    Implementation strategies
    Reports of metrics relevant to ROI and KPI
    Operations and efficiency management
    Social listening and data analytics
    Social media strategy
    Project management
  • C
    Coordinator of the Digital Marketing department
    Clouzzy Technologies
    Feb 2020 - Jan 2021 (1 year)
    - Specialists in helping start-ups and SMEs understand and adopt technology to optimize processes within Microsoft. At Clouzzy, I develop multichannel campaigns for SEO and SEM results.
    - Relevant features:
    Architecture, SEO and content for the Web
    Management of distribution channels
    Knowledge of market trends for evaluating campaign profitability
    - Creation of content for social networks and web sites with the specifications of monthly plans
    Understanding the competition and studying insights for clients
  • Staffbridge
    SEO & SEM lead
    Staffbridge
    May 2019 - Jan 2020 (9 months)
    - Human resources consultants firm with deep knowledge of the national market specializing in headhunting and talent consulting. I improved the productivity of the marketing team by 40%
    - by simplifying internal operations with automated methods and programs.
    - Relevant features:
    Creation of SEO & SEM campaigns for brand positioning
    Definition of customer profiles via digital channels
    Joint management with the design department
    Outbound strategy to launch new commercial and inbound proposals for candidates
  • Indatcom
    Community Manager Sr Social Media Analyst
    Indatcom
    Sep 2016 - Jan 2019 (2 years 5 months)
    - One of the most relevant agencies at national level in which I participated in the political and commercial area. I optimized processes in both departments by simplifying reports through data analysi
    - Relevant features:
    Planning a content grid.
    Facebook, Google and Twitter Ads
    Digital interactions in customer service
    Planning a digital marketing strategy
    Big data collection to generate inputs from social networks
    Complex network data analysis
  • G
    Digital strategist
    Grupo Vanko
    Aug 2015 - Jul 2016 (1 year)
    - I generated high engagement for one of the top agencies in the city, through storytelling and content strategies on their social networks.
    - Relevant features:
    Development of strategies for social networks, websites, and landing pages generated for clients
    Execution of the advertising pattern (SEM)
    Preparation of content of interest
    Public relations with suppliers
  • T
    Coordinator of the Digital Communication area
    The Boiler Room Productions
    Jun 2013 - May 2015 (2 years)
    - Project manager for various political and commercial clients, as well as Community Manager Sr. for positioning organic and scheduled likes.
    - Relevant features:
    Growth hacking for various brand campaigns such as Telcel Guadalajara, Axtel, Capitan Morgan, Campo de Polo and Motores Piasa
  • ITESO Universidad Jesuita de Guadalajara
    Content Manager And Teacher
    ITESO Universidad Jesuita de Guadalajara
    Jan 2006 - Feb 2013 (7 years 2 months)
    - Promote the first website and social network of ITESO; as well as editor of Facebook and Twitter.
    - Relevant features:
    Daily digital monitoring and data/statistics for decision making
    Reporter and style editor
    Subject teacher for the subject Models of social intervention (social media)
Education verified_user 0% verified
  • S
    Scrum Foundation Professional Certificate
    SFPC
    Oct 2011 - Dec 2011 (3 months)
  • Udemy
    WordPress and Elemetor Pro
    Udemy
    Jul 2011 - Sep 2011 (3 months)
  • P
    A new way to do sales
    Patrick Dang
    Apr 2011 - Jun 2011 (3 months)
  • EOS
    Entrepreneurial Operating System
    EOS
    Jan 2011 - Mar 2011 (3 months)
  • E
    How to sell more with LinkedIn
    Escalab
    Oct 2010 - Dec 2010 (3 months)
  • Coparmex Jalisco
    Innovation workshop (Makiiing)
    Coparmex Jalisco
    Jul 2010 - Sep 2010 (3 months)
  • Brandwatch
    Training spotlights
    Brandwatch
    Apr 2010 - Jun 2010 (3 months)
  • I
    Digital marketing for emerging businesses
    INMUJERES
    Jan 2010 - Mar 2010 (3 months)
  • Universidad Iberoamericana
    Master of Mass Communication
    Universidad Iberoamericana
    Jan 2005 - Jan 2007 (2 years 1 month)
  • ITESO Universidad Jesuita de Guadalajara
    Communication Sciences,
    ITESO Universidad Jesuita de Guadalajara
    Jan 2001 - Jan 2005 (4 years 1 month)