Professional with 14 years of experience working on digital media. 8 year experience with on-site and off-site SEO. A passionate SEO practitioner focused on increase organic traffic with the specific goals of increasing conversions and brand presence for clients
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SEO SPECIALIST
Ria Money Transfer,
Jan 2024 - Current(2 years 10 months)
-Technical optimization to improve user experience and crawl performance -On-page optimization for landing and conversion pages -Content research for potential topics
SEO SPECIALIST
Outliant
Dec 2022 - Sep 2024(1 year 10 months)
-Technical optimization to improve user experience and crawl performance -Content optimization -Optimization strategies planning for clients on diverse industries -Performance metrics monitoring to streamline SEO strategy performance
SEO SPECIALIST
CodersLink
Aug 2022 - Aug 2023(1 year 1 month)
-Planning and implementation of SEO strategy, on-page and off-page -Technical SEO on-site audits for ongoing website improvement -Blog content topic proposals -Analytic infrastructure set up
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SEO EDITOR
LatinWeb Marca,
Jan 2022 - Jun 2022(6 months)
-Search trend analysis with an editorial mindset. -Daily content proposal creation -Periodical audits of site's technical SEO performance.
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CHIEF TECHNICAL OFFICER
Político MX Polls.mx,
Jan 2017 - Jan 2022(5 years 1 month)
-Digital innovation of newsroom practices. -Implementation of on site and off site SEO adjustments that increased traffic 30% during the first semester of 2019. -Trend research and analysis with an editorial mindset to propose articles. -Applied new technical processes to improve SEO management. -Periodical SEO audits including but not limited to: loading speed, Core Web Vitals, sitemaps, internal links, meta tags, server performance and log files.
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WEB EDITOR
InformaBTL,
Jan 2016 - Jan 2017(1 year 1 month)
-Article writing and edition. -Worked with the editorial team to pitch ideas for both the magazine's print publication and website. -Covered several marketing related events and made several interviews to relevant figures in the industry.
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WEB EDITOR
Vértigo Político,
Jan 2014 - Jan 2016(2 years 1 month)
-Article creation and edition. -Worked with the editorial team to pitch ideas for the magazine's website. -Increased organic traffic in 25% during the second semester of 2015 applying SEO based strategies.
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WEB EDITOR
El Semanario sin Límites,
Jan 2012 - Jan 2014(2 years 1 month)
-Article creation and edition.
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EDITOR
Real Estate Market & Lifestyle Amura,
Jan 2010 - Jan 2012(2 years 1 month)
-Edition for the both the magazine's print publication and website. -Interviews for the print publication. -Article translations from English to Spanish and viceversa.
Education
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Data Science for Business
CENTRO DE INVESTIGACIÓN Y DOCENCIA ECONÓMICAS (CIDE)
Mar 2019 - Jun 2019(4 months)
B.A. in Communication and Journalism
UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO (UNAM)
Jan 2005 - Jan 2009(4 years 1 month)
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SEO Toolkit for Advanced SEMrush Users Competitive Analysis and Keyword Research Test Link Building Tool Backlink Man
SEO SEMrush
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Technical SEO SEO Link Building SEO Keyword Strategy SEO Strategy: Link Building User Experience for Web Design SEO