Gustavo Pereira Barretto

Gustavo Pereira Barretto

About

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Paraná, Brazil

Timeline


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Job
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Résumé


Jobs verified_user 0% verified
  • V
    Country Manager
    Vidverto
    Dec 2024 - Mar 2025 (4 months)
    - Working on the commercial expansion of Vidverto in Brazil, managing the entire sales cycle from prospecting to onboarding and performance tracking.
    - Developed and optimized cold email outreach strategies to improve response rates and generate new business opportunities.
    - Created a strategic expansion plan for Q1 2025 focused on the Brazilian market, with a roadmap for broader LATAM growth.
    - Built customized pitch materials for publishers, highlighting key monetization solutions such as outstream video players and the VideoWall format.
    - Engaged with publishers of all sizes, even those with existing monetization partners, offering complementary and incremental revenue solutions.
    - Collaborated with internat
  • O
    Marketing Manager
    Organne Vasos Decor
    Feb 2023 - Jun 2024 (1 year 5 months)
    - Spearheaded the development and execution of the organization's macro marketing plan, aligning with overarching business objectives and ensuring a cohesive brand message across all platforms.
    - Managed brand stewardship efforts to fortify the company's image, ensuring consistency in visual identity, values, and messaging across all communications.
    - Analyzed marketing activity results using key metrics, optimizing campaign performance and informing future strategies.
    - Enhanced marketing channel strategies in collaboration with sales teams, streamlining lead capture and conversion processes.
    - Coordinated with channel managers to centralize marketing efforts, ensuring efficient execution across regional markets.
  • Mgid
    Account Manager
    Mgid
    Apr 2022 - Feb 2023 (11 months)
    - Maintained and developed partnerships with clients by optimizing their performance, upselling products, and ensuring client retention.
    - Proposed innovative solutions and formats to increase spending and enhance performance from current traffic campaign delivery.
    - Worked on both internal and external optimization of active clients to achieve higher performance metrics, including CTRs, CPMs, CPCs, and revenue.
    - Provided detailed monthly and weekly reports, as well as reports upon request, regarding current results, issues, and workflow processes.
    - Collaborated closely with the accounts team from the publishers' side and the BI team to improve targeting of ad campaigns and traffic, including managing whitelisting
  • P
    Customer Success Executive
    Premium Programmatic
    Dec 2019 - Apr 2022 (2 years 5 months)
    - Onboarding and Strategic Development: Led the comprehensive training for Tier 1, 2, and 3 news publishers in Brazil, covering audiences from 1 to 25 million pageviews. Ensured mastery of the platform’s features and ad revenue optimization strategies, boosting their monetization significantly.
    - Client Relationship Management: Served as the primary contact for over 30 major publishers, maintaining an 85%+ satisfaction rate through strategic discussions that aligned platform features with business objectives, fostering continuous growth.
    - Performance Optimization: Directed detailed analyses and optimization efforts, achieving a 20% quarter-over-quarter increase in publisher revenue by implementing effective ad placement and i
  • UniCesumar
    Consultor de implantação
    UniCesumar
    Oct 2018 - Dec 2018 (3 months)
    Como Consultor de Implantação, fui responsável por implementar soluciones efectivas para nuestros clientes, asegurando que los sistemas se integraran sin problemas en sus operaciones. Trabajé en estrecha colaboración con equipos técnicos y de gestión para garantizar que se cumplieran los plazos y se mantuviera la calidad del servicio. Además, en un esfuerzo por aumentar las ventas y alcanzar los objetivos de la empresa, todo nuestro departamento fue trasladado durante 2 meses al departamento de ventas. Durante este tiempo, nuestra labor consistió principalmente en viajar por el país para identificar y establecer relaciones con posibles socios comerciales, lo que amplió nuestra red de contactos y oportunidades de negocio.
  • P
    Sales // Account Manager
    Premium Programmatic
    Feb 2017 - Sep 2018 (1 year 8 months)
    - Led a strategic initiative to prospect and onboard news website publishers across Brazil, focusing on those with less than 1 million pageviews, significantly expanding market reach and revenue sources.
    - Analyzed publisher websites to identify unutilized ad spaces with high revenue potential, offering tailored solutions to optimize earnings. Conducted negotiations through video calls, securing agreements with compelling offers tailored to each publisher’s needs.
    - Proficient in strategizing and executing display ad campaigns across various platforms, optimizing formats like banners, leaderboards, and skyscrapers for visibility and engagement. Achieved success with pre-roll, mid-roll, post-roll, and outstream video ads, enhancing
  • B
    Area Sales Representative
    BMB distributor
    Dec 2016 - Mar 2017 (4 months)
  • D
    Owner
    Divino Crepe
    Mar 2012 - Dec 2015 (3 years 10 months)
    - Establish budgets and sales forecasts
    - Keep the accounting system up to date
    - Keep tabs on marketplace trends, competitors and changing customer
    tastes and needs
    - Responsible for marketing, including establishing campaigns, placing ads,
    doing email marketing and social media marketing;
    - Manage all circle of sales, delivering a quality service;
    - Train and develop existing staff.
  • R
    Na Jogada
    Radio Universitaria Cesumar RUC
    Mar 2009 - Oct 2010 (1 year 8 months)
    Weekly sports program. We commented on the most relevant news of the world sport with a pinch of humor and music. We did interviews over the phone, on the streets and followed sporting events in the city. Seriousness and relaxation were part of our team.
  • C
    English Teacher
    CCAA Maringá
    Mar 2002 - Jul 2013 (11 years 5 months)
    - Develop and issue educational content including notes, tests, and
    assignments;
    - Supervise classes to ensure all students are learning in a safe and
    productive environment;
    - Organize supplies and resources for lectures and presentations;
    - Plan and implement educational activities and events;
    - Prepare and distribute periodic progress reports and semester report
    cards;
    - Evaluate and document students’ progress.
Education verified_user 0% verified
  • UniCesumar
    Comunicação Social - Jornalismo, Jornalismo
    UniCesumar
    Jan 2001 - Jan 2006 (5 years 1 month)
  • UniCesumar
    Comunicação Social Jornalismo, Jornalismo
    UniCesumar
    Mar 1999 - Jan 2007 (7 years 11 months)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • O
      O processo jornalisto na TV Cultura
      Jan 2007