Gustavo Franco de Oliveira

Manager, Global Product & Go-to-Market

Uber

Oct 2025 - Current (1 year)

• Led the global go-to-market strategy for Mobility Offers, a new Uber Ads product — taking it from zero to launch in 9 months and driving $10M USD in revenue.
• Built the global commercial narrative and market-entry playbook, enabling coordinated launch across 15 markets worldwide.
• Redesigned the product's ad formats, lifting ad performance by up to 200% across CTR, claim rate, and redemption/conversion rates.

Growth Director

Graphite

Jan 2025 - Oct 2025 (10 months)

• Led a 10-person growth team as Growth Director, owning client relationships, strategy, and execution of SEO, AEO, and CRO programs for major U.S. tech clients — Netflix (Tudum), Scribd, Better, and Compass.
• Grew organic traffic 30% YoY for Netflix's Tudum and increased organic lead volume by up to 30% for Better (mortgage) through content strategy and full-funnel SEO.
• Reversed sustained organic traffic declines for Scribd (SlideShare) and Compass (real estate), returning both properties to growth via technical SEO and content optimization.
• Built end-to-end conversion flows and led CRO across page design and engineering, while pioneering Answer Engine Optimization (AEO) to position client content for AI-driven search a

C

Paid Media Director

Cosmo5

Jul 2022 - Jan 2025 (2 years 7 months)

• As Paid Media Director, led media strategy for a luxury portfolio across LVMH (Dior, Rimowa, Givenchy, Guerlain, Kenzo, Belmond), MSC Cruises, and Lacoste — managing a 5-person team plus cross-functional data and operations partners, with constant alignment to global brand teams.
• Sustained 6x+ ROI on Dior e-commerce campaigns with 30% YoY sales growth, and delivered 10x+ ROI for Rimowa with 25% YoY growth, consistently exceeding targets across flagship luxury accounts.
• Launched e-commerce operations in Brazil for Guerlain and Lacoste, achieving 5–6x+ ROI on campaigns from day one.
• Drove 50% post-pandemic e-commerce growth for MSC Cruises and repeated product sellouts for Givenchy and Kenzo through influencer-led campa

S

Sr. Client Solutions Manager

Dec 2021 - Jul 2022 (8 months)

• Managed a high-value portfolio of top CPG advertisers (Unilever, Coca-Cola, Heineken, BRF), owning post-sale relationships and exceeding cross-sell and upsell quotas — driving up to 100% month-over-month investment growth.
• Drove adoption of TikTok's full ad product suite from awareness to traffic, deploying the TikTok pixel across all managed accounts and channeling Voice-of-Customer insights to product teams to inform solution development.
• Enabled flagship creator-led campaigns for Dove, Coca-Cola, and Heineken — including Dove's award-recognized "That's Not My Name" (68M+ earned impressions) and Sadia's #PassinhoDoLek.

B

Growth Marketing Manager

Bacio di Latte

Oct 2020 - Dec 2021 (1 year 3 months)

• Built the company's CRM operation from the ground up — implementing Salesforce, onboarding a 1M-customer base, and launching end-to-end lifecycle communication and campaign management.
• Launched the brand's proprietary app, shifting ~30% of total company revenue online, with 60% of digital sales through the app within three months
• Redesigned the media operation with the agency to double media ROI, and launched the "Ice Cream Day" campaign that tripled single-day revenue year-over-year.
• Expanded the digital commerce ecosystem — launching a new website, gift cards, and a tiered loyalty program that drove app adoption — while managing Rappi and iFood marketplace partnerships, driving 3M in revenue for these platforms mont

B

Business Intelligence Manager

BETC (Veloe)

Jul 2019 - Oct 2020 (1 year 4 months)

• Ran the performance marketing desk that drove 70% of Veloe's total demand (B2C and B2B) for toll-tag products, owning growth operations end to end, supporting the acquisition of +500k clients.
• Reduced CPA by 60% through rigorous A/B testing and hypothesis-driven optimization, and launched co-marketing partnerships with Bradesco and Banco do Brasil that generated ~10% of total demand.
• Leveraged extensive experience in e-commerce management gained from working with brands like JDE and China In Box to refine digital sales strategies and improve the efficiency of direct-to-consumer platforms.

Media & Analytics Manager

OLIVER Agency

Aug 2018 - Jul 2019 (1 year)

• Built Microsoft's LATAM paid media operation from scratch — hiring a 4-person team (media + data), managing B2B investment across 19 countries and 26+ audiences, and tripling the area's budget within one year.
• Launched the brand's social listening program across all 19 markets, acting as the bridge between market intelligence and product managers to inform B2B strategy.
• Led regional SEO strategy for 19 countries in LATAM, optimizing organic search performance and content visibility across diverse markets.
• Executed Direct-to-Consumer (DTC) marketing campaigns for Microsoft B2C product lines, driving brand engagement and conversion through targeted digital initiatives.
• Integrated Hotjar to perform advanced user e

Gustavo Franco de Oliveira

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