Digital Marketing and Content Analyst – Report
FNazca (Nike)
Jul 2010 - Oct 2012 (2 years 4 months)
to • Nike blogging and social media editor: Facebook, Twitter, Flickr, Google+ and Youtube; aiming at reaching and engaging millions of people on social networks of the Nike • Inbound marketing activations such as storytelling, webinar, hotsites, email marketing, lead capture and newsletter, as well as participation on outbound actions such as events, product texts, partnerships with digital influencers and alignment with press advisory; • Nike strategy alignment on social networks and presentation of results on weekly global meetings; • Analysis of audience metrics on the site (via Analytics), on social media and hotsites of Nike Football; with the aim of increasing the audience of the blog and the social media of the company • Partic
