Guillermo Adrián Ratto

Guillermo Adrián Ratto  new_releases

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Marketing Manager
Buenos Aires, Argentina
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Résumé

Jobs verified_user 0% verified
  • P
    Partner
    Pading Consultores SRL
    Aug 2021 - Current (4 years 10 months)
    - Responsible for Marketing, Commercial, and HR training projects. Boutique business consultancy services company | 10 employees Role description: • Responsible for Marketing, Commercial, and HR training projects.
  • M
    Marketing Manager
    Molino Cañuelas
    Feb 2021 - Jul 2021 (6 months)
    - Responsible for “Sweet & salty cookies and instant meals (Sales 100MM $D|MKT budget 2MM $D)” business unit performance, commercial and marketing plans deployment. Responsible for niche categories growth strategy (instant meals, and premium cookies). Argentinian FMCG Holding | +2000 employees | 21 production plants | Business units: Cookies, Bakery premixes, Packed flour, Frozen pastry & pizza, Instant Meals, Retail franchise |Brands: 9 de Oro, Paseo, Pureza, Mamá Cocina. Pizza Alla Pala, among others | Net sales: 250MM $D Role description: • Responsible for "Sweet & salty cookies and instant meals (Sales 100MM $D|MKT budget 2MM $D)" business unit performance, commercial and marketing plans deployment. Responsible for niche categ
  • P
    Marketing Manager
    Pilares Compañía Alimenticia
    Feb 2020 - Feb 2021 (1 year 1 month)
    - Board advisor. Responsible for the entire portfolio performance, commercial and marketing plans deployment.; MKT Division start up: staff, processes and marketing plans. Argentinian FMCG Company | +300 employees | 1 production plant | Industry: Food-Sweet Cookies| Brands: Gaona, Crunchips, Private label | Net sales: 40MM $D Role description: • Board advisor. Responsible for the entire portfolio performance, commercial and marketing plans deployment.; MKT Division start up: staff, processes and marketing plans. • Report: CEO | Team: 2 brand managers
  • A
    Marketing Manager
    Arcor SAIC
    Apr 2017 - Oct 2019 (2 years 7 months)
    - Responsible for Food Business unit – Non-Perishable food categories (Sales: 200MM $D | MKT Budget: 3MM D$) performance, commercial and marketing plans deployment: Tomato preserves (Cans, pasta sauces and puree), herbs&spices, gluten-free mix powders Argentinian FMCG Holding | +10000 employees | 35 production plants | 4 Business units: Cookies, Confectionary, Chocolate, Food&Beverages |Brands: Arcor, La Campagnola, Bagley, Bon o Bon, Chocolinas, Cofler, among others| Net sales: 2000MM $D Role description: • Responsible for Food Business unit - Non-Perishable food categories (Sales: 200MM $D | MKT Budget: 3MM D$) performance, commercial and marketing plans deployment: Tomato preserves (Cans, pasta sauces and puree), herbs&spices,
  • A
    Sr. Brand Manager
    Arcor SAIC
    Jan 2015 - Apr 2017 (2 years 4 months)
    - Responsible for Cookies Business unit – Sweet cookies/Snacks categories (Sales 100MM $D | MKT budget: 1MM $D) performance, commercial and marketing plans deployment. Business objectives exceeded in all FY. Role description: • Responsible for Cookies Business unit - Sweet cookies/Snacks categories (Sales 100MM $D | MKT budget: 1MM $D) performance, commercial and marketing plans deployment. Business objectives exceeded in all FY. • Report: Marketing Manager | Team: 1 Marketing associate Highlights: • Cereal Mix ("healthy" brand of the holding) brand repositioning and 360 communication. • Multi-purpose production line CAPEX (20MM $D) project leader. 2
  • A
    Sr. Brand Manager
    Arcor SAIC
    Jul 2011 - Dec 2014 (3 years 6 months)
    - Responsible for Cookies Business unit – Non filled Sweet cookies and Breakfast Cereals categories (Sales 70MM $D | MKT budget: 1MM $D) performance, commercial and marketing plans deployment. Business objectives exceeded in all FY. Role description: • Responsible for Cookies Business unit - Non filled Sweet cookies and Breakfast Cereals categories (Sales 70MM $D | MKT budget: 1MM $D) performance, commercial and marketing plans deployment. Business objectives exceeded in all FY. • Report: Marketing Manager | Team: 1 Marketing associate Highlights: • New category launch: Breakfast cereals. • Chocolinas (Hall of fame brand in Argentina) brand repositioning and 360 communication.
  • The Clorox Company
    Brand Manager
    The Clorox Company
    Jul 2009 - Jul 2011 (2 years 1 month)
    - Home Cleaning categories | Latin America – Ayudin / Clorox Mega brand | 6 countries. Regional innovation projects development, their execution plans and 360 communication (multi-country / multi-category). Forbes top 500 FMCG Holding (NYSE:CLX) | +8000 employees | 3 Business units: Home Cleaning, Around home, Wellness |Brands: Clorox, Ayudín, Poett, Brita, among others| Net sales: 7300MM $D Role description: • Home Cleaning categories | Latin America - Ayudin / Clorox Mega brand | 6 countries. Regional innovation projects development, their execution plans and 360 communication (multi-country / multi-category). • Report: Marketing Manager Latin America
  • The Clorox Company
    Associate
    The Clorox Company
    May 2005 - Jul 2009 (4 years 3 months)
    - Home Cleaning categories | Latin America – Poett Mega brand | 6 countries. Regional innovation projects development, their execution plans and 360 communication (multicountry / multi-category). Role description: • Home Cleaning categories | Latin America - Poett Mega brand | 6 countries. Regional innovation projects development, their execution plans and 360 communication (multi- country / multi-category). • Report: Marketing Manager Latin America
Education verified_user 0% verified
  • UTN
    Industrial Engineering
    UTN
    Mar 2000 - Dec 2004 (4 years 10 months)