Guillermo Muñoz Business Development

SMB Account Executive

Atob

Apr 2025 - Mar 2026 (1 year)

Generate sales and revenue with the AtoB fuel card, AtoB Wallet and Capital Funding

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Business Development Manager

CashCloud

Jul 2024 - Jan 2025 (7 months)

Lead generation/qualification (build a robust pipeline of sales opportunities).
- Effective pipeline management (Pipedrive).
- Manage sales and marketing tools (Pipedrive, Linkedin Sales Navigator and Smartlead).
Cold outreach (cold calling and cold emailing).
- Pain points understanding (fintech industry) and potential customer´s business challenges and goals.
- Communicate CashCloud´s value prop, how we can address client´s specific needs.
- Provide Demos/discovery calls, showing Cashcloud´s benefits and features.
- Internal team collab (marketing, product development, and customer success) to align overall business
objectives.

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BA Senior Sales Executive/Inside Sales

LRQA INC. (Lloyd

Oct 2022 - Jan 2023 (4 months)

LRQA´S misión is to be the leading digitally enabled assurance provider, helping our clients navigate a changing risk landscape. We will achieve this by being the leading assurance provider in key sectors such as food, cybersecurity and ESG, making it easier for clients to do business with us through our digital transformation, and ultimately delivering a portfolio of services which make the world a cleaner, more sustainable and safer place.

Functions / Responsabilities : 1. Drive succesful lead conversions from marketing leads and self-generated leads to sales opportunities and achievement of sales generated revenue targets. 2. Maximise the sales value of each opportunity through excellent discovery and client relationship 3. B

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Sales Development Representative (SDR) / Business Development Manager (BDM)

MIND Group (Impel

Dec 2020 - Oct 2022 (1 year 11 months)

1. As a Sales Development Representative/Business Development Manager for IMPEL Consulting I'm in charge of generating/ validating new leads and possibly into a new customer. This leads are Salesforce users within our market segment. Functions and Responsabilities:
• Lead Generation through different means (ZoomInfo , Uplead, Social Media , email , phone and digital means among other channels).
• Lead Qualification and first touchpoint to new potential customers.
• Identify needs and management of objections.
• Generate Opportunity Analysis (if it applies) and follow up.
• 120/190 weekly calls.
• 250/300 emails per week
2. I also supported as Field Sales Rep within the Austin TX area (mid January 20

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Sales Executive

INOVIT SA de CV

Sep 2019 - May 2020 (9 months)

As a Sales Executive I'm in charge of generating new business and users for the platform. Also I'm in charge of providing customer service and attending customer service needs to all platform related needs.

Functions and Responsabilities: 1. Generation of new users and new business (20 new leads daily; 80 daily calls and follow up emails). 2.Generation of new positive sales cycles (Prospección , Contact, Validation, meeting, Offering , managing objections, closure and followup).

3. Sales administration through CRM (Hubspot) ; programming chores and sequences.
4. Generating taylormade services and pricing which are negotiated in base of a compromised volumen and frequent destinations.
5. Having a Demo of t

Sales Specialist III

Avery Dennison Corporation

Feb 2018 - Feb 2019 (1 year 1 month)

As a Sales Specialist I have the responsibility of managing all HVAC accounts for Mexico among my previous tasks : Functions / Responsabilities : 1. Generate new business and attend my actual customer base I actually have 29 customers (between Industrial and HVAC). 2. Lead Generation (potential customers) 3. Sample Department Management 4. Marketing

Achievements Account growth by 15% My strategy that consisted in monitoring closely customer needs like a more personalized attention , visits, in-store events, teamwork with the Finance Department for possible credit, Safety Stocks, etc..

Inside Sales Representative

Avery Dennison Corporation

Apr 2016 - Feb 2018 (1 year 11 months)

As an Inside Sales Representative i ´m responsible for closing new business among other activities:

Functions: 1. Generate new business and attend my actual customer base through different tools (telephone, email, internet and trade shows). I actually have a 23 customer base (mix between Industrial and HVAC).

2. Generate quotations for Territory Account Managers and for my own customers (plus any potential customer). Volumes are important and if NOT on the price list and the project is a considerable volume it; I ´ll upscale information to Product Management for a possible rebate / price reduction.

3. Lead Generation and follow up for potential customers since first contact. This covers understanding need

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Sales Representative (BIND ERP)

MINNT SOLUTIONS S.A. de C.V.

Oct 2013 - Feb 2016 (2 years 5 months)

Responsabiities:
• Introduction, demonstration, follow-up and wrap up.
• Customer Service/post-sales support (management, functionalities and general support)
• Cold Calls, seeking new users (CAINTRA, COPARMEX, CANACO, etc..)
• Setup and execution of comercial strategy (Loyalty Plan, Promotions and negotiation with custom developments)
• R&D (Producto Development: Suggestions to the Development department, looking to improve BIND and the user-experience.
• Use of different tools: CRM (Pipe Drive), Customer Service (Freshdesk) and e-mailing (via Mail Chimp); based on different needs.
• Administrative tasks (collection management and account activation). Achievements:
• From 5 to 90 BIND users i

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Customer Service Executive

WS Packaging Group (WS Packaging Mexico

Mar 2012 - Mar 2013 (1 year 1 month)

Responsibilities:
• Responsible for the following accounts: 3M, Honeywell, and EMATEC. This clients represent 35% of the total sales of the company.
• Coordinate the shipping of materials from quotation to arrival
• Manage my client´s portals, which are Sterling Webforms (3M) and IE Supplier (Honeywell)
• Process and interpretation of PO ´s
• Creation of invoices as well as remisions (SAE software) Achievements:
• Reduction of inventory (materials) due to planification/forecasting of my clients needs.

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Marketing/Brand Coordinator

Comercializadora de Lácteos y Derivados, S.A. de C.V (Grupo LALA

Jun 2010 - Aug 2012 (2 years 3 months)

Responsibilities: a) Branding coordination for the different brands and LALA products in the North East Zone of Mexico (convenience stores and retail/cornerstores) b) Elaboration, support and monitoring of both national and local promotions (Bicentenario LALA, LALA and Whirlpool Equip your Home, Enjoy Life with BBVA and LALA, Avengers License) Achievements:
• Correct administration of the departments budget (both for superstores budget and local stores/retail stores budget) annual budget of 23 million pesos.
• Succesful launch of the BREAK and Bio-Balance brands in the Northeastern Zone in more than 15 distribution centers in front of more than 2,500 sales personnel. Total sales 500 tons in 3 months.
• Support with purchas

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Salesman

García Yturria Joyeros S.A. de C.V.

Jan 2009 - Jun 2010 (1 year 6 months)

Activities: a) Sales, customer service (repairs), store inventory (earrings, rings, necklaces, chains) Achievements:
• Client satisfaction, correct functioning of the stores

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Cold Room Coordinador

OMA Carga

Jan 2009 - Jun 2009 (6 months)

Activities: a) Responsible of Cold Room storage and articles, including activities of continuos improvement for the correct identification and storage of the different items Achievements:
• A report was developed with observations and recommendations to promote a better use of this Cold Room

Guillermo Muñoz

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Guillermo Muñoz

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