Guillermo De Lemos Paid Media Specialist | Performance Marketing

Senior Media Buyer

Grupo Peña Defilló

Jan 2025 - Current (1 year 4 months)

Client: AB InBev - Plan, execute, and optimize digital media campaigns (Meta, Google Ads, DV360, TikTok Ads, LinkedIn Ads & Pinterest Ads) - Monitor KPIs and adjust strategies in real time - Manage budgets to maximize return on investment - Negotiate and coordinate with media platforms and vendors - Implement tracking and conversion measurement

Marketing Manager

SOLOFEST

Feb 2022 - Dec 2024 (2 years 11 months)

Marketing Manager, Artist Relations & Co-Founder

SOLOFEST

Oct 2021 - Current (4 years 7 months)

Marketing Manager: - Develop and implement comprehensive marketing plans aligned with the festival brand and business objectives. - Oversee digital campaign calendars, ensuring integration with broader marketing initiatives such as OOH & PR. - Manage paid social & email marketing strategy to maximize ROI and impact. - Optimize campaigns based on analytics, A/B testing, and performance insights. - Collaborate with creative teams, agencies, and influencers. - Oversee the brand’s social media presence, ensuring consistent tone, storytelling, and engagement. Artist Relations: - Maintain relationships with artists, agents, and management teams to ensure a diverse and compelling lineup. - Track emerging talent and trends across genres to keep the

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Artist Manager

Solo Fernández

Oct 2020 - Current (5 years 7 months)

Production Assistant - Isle Of Light Fest

Mishu Music

Mar 2020

5P’s Compliance Executive

ColgatePalmolive

Jan 2019 - Mar 2022 (3 years 3 months)

Scope: Independent Supermarkets in Sto. Dgo. - 5P's execution POS Audit to ensure the execution of commercial plans - Direct Sales Representatives Coaching - Lead Top Customers Negotiations - Internally negotiate new conditions for customers with the cross functional teams - Manage EOA & Growth Plans Budget distribution - Present innovations, commercial plans & results to sales force - Support & Implement CDT Special Projects

CDT & 5P’s Compliance Trainee

ColgatePalmolive

Aug 2018 - Dec 2018 (5 months)

- 5P's POS Audit & Sales Force Coaching - Manage Independent Pharmacy Distribuitor account with manager supervision - Lead Top Customers Negotiations - Internally negociate new conditions for customers with the cross functional teams - Present plans & results to sales force - Support & Implment CDT Special Projects

Regional Marketing Trainee - Skin Cleansing

ColgatePalmolive

Nov 2017 - Aug 2018 (10 months)

-Work with the marketing team to develop Category & Brand Strategy for the Greater Caribbean Region (Protex, Palmolive, Irish Spring, Soft Soap, Lavador) -Support the New Product Development process -Support key Product Launch activities and develop product bundles for store promotions -Work on Advertising & Promotion activities -Manage Brand P&L -Assist in Business Reviews preparation

Marketing Intern - Oral Health Month

ColgatePalmolive

Sep 2017 - Oct 2017 (2 months)

-Ensure the availability of creative materials for the execution of the OHM Media Plan in the Greater Caribbean Region -Manage OHM AW requests for the Greater Caribbean Region -Supervise OHM Activations in DR -OHM Call Center Representative -Develop OHM AW Tool Kit

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Soporte de Ventas

Tremols Group

May 2015 - Feb 2017 (1 year 10 months)

• Realizar Notas de Crédito a Clientes. Procesar la solicitud de devolución, ajuste en el precio negociado o mercancía dañada. • Reporte Mensual de Notas de Crédito. • Facturación a Clientes. Procesar los pedidos recibidos de los clientes para ser enviados dentro de las condiciones de tiempo, precio y forma de facturación negociados. • Cargo a transportistas por daños o pérdidas de mercancía. • Actualización de Listas de Precios. Buscando mantener los precios al día con las negociaciones establecidas con los clientes. • Actualización de Listas de Clientes y Productos. Registro de nuevos clientes y productos en el sistema. • Reporte de Despachos sin valor comercial. Reporte que contiene los despachos sin valor comercial utilizado para promo

Guillermo De Lemos

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