Guillermo Armenta Garrido

Guillermo Armenta Garrido

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Miembro del consejo de asesores - Swiss Business Hub at Federal Department of Foreign Affairs FDFA
Mexico City, Mexico

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Jobs verified_user 0% verified
  • Metaverse Standards Forum
    Metaverse Standar Forum Member
    Metaverse Standards Forum
    Sep 2023 - Current (3 years 2 months)
    The Metaverse Standards Forum provides a venue for cooperation between standards organizations and companies to foster the development of interoperability standards for an open and inclusive metaverse, and accelerate their development and deployment through pragmatic, action-based projects.
  • Horizones Consulting
    Miembro del Consejo de Administración
    Horizones Consulting
    Jan 2022 - Current (4 years 10 months)
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    Executive Chairman
    GIDCOMP
    Aug 2020 - Current (6 years 3 months)
    Help organizations to increase digital operations in terms of cost reduction, automation processes, capture value and sales in short-term through a mindset that strengthens competitive advantages using innovation and different technologies.

    "Empowering leaders to take calculated risks using technology and daring to do new things to generate value for customers, employees, suppliers, shareholders and society"
  • Federal Department of Foreign Affairs FDFA
    Miembro del consejo de asesores - Swiss Business Hub
    Federal Department of Foreign Affairs FDFA
    Jul 2018 - Current (8 years 4 months)
    Official Channel of the Federal Department of Foreign Affairs FDFA
    www.fdfa.admin.ch

    The Federal Department of Foreign Affairs (FDFA) determines and coordinates Swiss foreign policy on behalf of the Federal Council, pursues the set foreign policy objectives, safeguards Switzerland’s national interests and promotes Swiss values. Federal Councillor Ignazio Cassis took office as head of the FDFA on 1 November 2017.

    The FDFA has some 170 representations around the world. This external network includes embassies, consulates, cooperation offices and permanent missions to international organisations.
  • Horizones Consulting
    Senior Horizoner - Head of Digital Transformation & Strategy Practice
    Horizones Consulting
    Jun 2017 - Jan 2023 (5 years 8 months)
    Consulting for quantify the financial impact of the digital transformation process and opportunity identification of corporate investments. Ensure that initiatives and business strategy impact generating value for customers and economic value for owners.

    Advise on the valuation of technologies and intangible assets for the reallocation of investments in mergers and acquisitions for accelerated growth strategies. Reassignment and relocation of investments in intangible assets for the global automotive industry for BMW, Nissan, Bentley among others.

    Financial simulators of investment and profitability of the incorporation of technologies to increase the engagement of consumers in the retail industry such as Sansbury, A
  • WPP
    Head WPP Teams - Financial Business Impact
    WPP
    Jun 2015 - Jan 2017 (1 year 8 months)
    Lead projects at WPP group angencies horizontally (eg. Ogilvy, Kantar, Y&R, Landor, Hill+Knowlton, Mindshare) to bring value with an integrated offer in order to aling complex brands and business operations and impulse efforts and investment avoid loss resources and carry out the business performance to the last mile in creative transformation, comercial, engage and costumer centric value delivery.

    Bringing the most integrated Creative & Commercial World class growth cycle support with research, Advanced Data Analytics, Digital Marketing, media and advertising, Technology retail activation and mesure all the touch points with a financial and long term intangible valuation.
  • Consulting by Kantar
    Senior Consultant - Financial Marketing Practice
    Consulting by Kantar
    Feb 2011 - Jan 2017 (6 years)
    Guillermo was at the beginning of Kantar Consulting operations in LatAm, starting with strong relation with the NYC Global Team and help to setting different practices in the region like Marketing Strategy, Marketing Excellence, Marketing Organization, Business Valuation, Brand Purpose.

    He worked with several local and international governments, as well as leading companies in B2C and B2B sectors helping leading brands like Pemex, Osram, Elsevier, e- Tech, Siemens, Sony to name some of his clients in projects related to Growth Strategy, Business Potential, Corporate Reputation and Brand Valuation.

    At a retail level he has advised several leading companies such as Renault, Isuzu, Citi Group, Disney, PepsiCo, Liz Minell
  • Deloitte
    Clients & Markets Leader - Business Strategy
    Deloitte
    Feb 2001 - Oct 2010 (9 years 9 months)
    In his role as project leader, Guillermo promoted multidisciplinary teams to enhance business opportunities through Marketing Technology Systems in the Client & Markets Division. In order to face Deloitte industry leadership, creating its own Tech Systems like ERPs CRM`s to integrate a complex cross-industry, cross-function operation.

    Guillermo was key to build a strong international brand leadership and operate BUDA & GIRS, internal Marketing and Sales Technology Systems to bring more efficiency and effectiveness in up-selling and Cross-selling for Deloitte´s business unites and work with the the regional and international Marketing, Comms and Brand Management to align the operation to the global strategy.
Education verified_user 0% verified
  • London Business School
    Financial Valuation of Intagible Assets & Technologies, Financial Advisory
    London Business School
    Jan 2017 - Dec 2018 (2 years)
    Skills: Para empresas (B2B)
  • Universidad Complutense de Madrid
    Master's degree, International Economics and Economic Development
    Universidad Complutense de Madrid
    Jan 2006 - Dec 2008 (3 years)
    Skills: Para empresas (B2B)
  • Centro de Investigación y Docencia Económicas AC
    Especialidad, Business Innovation / Social innovation
    Centro de Investigación y Docencia Económicas AC
    Jan 2004 - Dec 2006 (3 years)
    Skills: Para empresas (B2B)
  • UNIVERSIDAD IBEROAMERICANA CIUDAD DE MÉXICO
    Bachelor's degree, International Relations and Economics
    UNIVERSIDAD IBEROAMERICANA CIUDAD DE MÉXICO
    Jan 1997 - Dec 2001 (5 years)
    Skills: Para empresas (B2B)
Projects (professional or personal) verified_user 0% verified
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    Global Metaverse Week
    Jan 2022
    The Global Metaverse Week it’s an International free festival to empower and inspire people to joint to the new wave of technologies in web3 and Metaverses.
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    Global Digital Week
    Apr 2020
    The Global Digital Week it’s an International free festival to empower and inspire people to joint to digital economy and contribuye to reduce the global digital gap.
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    Global AI Week
    Jan 2020
    Global AI Week it´s an inmersive festival to share best practices, case and inspire people to create value with technology.
Awards verified_user 0% verified
Publications verified_user 0% verified
  • C
    Competitive Advantange & Pontential Value to consider in M&A : Business Intangible Assets Index
    Complutense Editorial
    Jan 2009
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    Global Value Chains as a Tool for Business Technology Upgrade. Mexican case: Zapopan R&D Offshore for Apple
    Complutense Editorial
    Jun 2008
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    Econometric Model to determine R&D Patent Paterns in Europe
    Complutense Editorial
    May 2007
  • R
    Article Dictamination " Factors of innovation in craft business in Mexico
    Revista Gestión y Política Pública Centro de Investigación y Docencias Económicas CIDE
    May 2006