Guilherme Ribeiro Experienced Digital Marketing Professional | SEM, SEO, and

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Digital Media Coordinator

TPLink Brasil

Jul 2023 - Current (2 years 10 months)

- Management of digital and offline media campaigns. - Managing the performance agency. - Preparation of on and offline media plans, budget control, reports to present results to the board in Portuguese and English. - SEO optimization of ad landing pages. - Development of SEO, CRO, E-commerce and social projects.

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Digital Marketing Coordinator

Movida Rent a Car

Aug 2021 - Jul 2023 (2 years)

• Manage the performance media, trade marketing, and social media teams at Movida Zero Km business unit. • Oversee creative agencies, direct planning, and approve campaigns. • Manage the social media agency, guiding content guidelines and themes. • Generate qualified leads for the sales team through the website with digital marketing strategies. • Build marketing strategies and calendars of actions with a 360º view of the campaign. • Manage team work and deliver feedback to improve workers. • Responsible for tagging the site in Google Tag Manager and Google Analytics Universal and GA4. • Develop new solutions to capture leads and enhance user experience within the site in collaboration with the technology team and Product Owners. • Create a

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Senior Marketing Analyst

Movida Rent a Car

May 2021 - Jul 2021 (3 months)

Skills: Publicity · Microsoft PowerPoint · Microsoft Excel · Web Analytics · Growth Hacking · Marketing Qualified Lead (MQL) · Demand Generation · Growth Strategies · Social Media Marketing · Social Media · Customer Experience · Collaborative Work · Marketing Programs · Performance Marketing · Media Strategy

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Full Marketing Analyst

JustFit Gyms

Mar 2020 - May 2021 (1 year 3 months)

• Managed email marketing, social media, SEM, SEO, analytics, and performance • Oversaw agency-produced materials and content approval • Created and executed seasonal online and offline marketing campaigns • Ensured website functionality and identified and resolved issues in collaboration with internal or external technology teams • Produced and analyzed reports on key performance indicators (KPIs) • Defined and executed Google Ads and Facebook Ads strategies and allocated budgets • Managed Google My Business locations • Provided sales support with necessary materials • Managed marketing contracts and vendor payments

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Jr Marketing Analyst

Girafa

Jun 2019 - Dec 2019 (7 months)

• Managed Google Ads Shopping, Search, Display, and Discovery campaigns • Monitored XML feed in Google Merchant Center and proposed improvements to increase ad quality • Managed email marketing and SMS campaigns and maintained and nurtured leads • Implemented and monitored Google Tag Manager and Google Analytics Enhanced Commerce • Managed performance of affiliate networks, including Awin, Rakuten, and Lomadee Affiliate • Negotiated advertising spaces with affiliates and produced analyses and reports on channel performance • Implemented on-page and off-page SEO improvements and metadata enhancements to increase visibility and click-through rates

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Marketing Assistant

Girafa

Mar 2019 - May 2019 (3 months)

Skills: Publicity · Microsoft PowerPoint · Microsoft Excel · Media Strategy

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Web Designer

Girafa

Aug 2018 - Feb 2019 (7 months)

Skills: Publicity · Microsoft PowerPoint

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Marketing Assitant

Outlet4Travel

Aug 2016 - Jul 2018 (2 years)

• Managed e-commerce platform, including product photography and image editing • Analyzed data via Google Analytics and monitored site indexing via Google Search Console • Implemented SEO techniques to improve website ranking • Managed orders, inventory, and shipments • Managed marketplaces, including Cnova, B2W, Dafiti, Walmart, and Mercado Livre • Resolved marketplace complaints and tickets and processed orders and invoices

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Marketing Assistant

Az Acessories

Feb 2015 - Feb 2016 (1 year 1 month)

• Created layouts for various media platforms such as banners, email marketing, and social media images for brand promotion. • Conducted product photography and editing for the company's online store and social media accounts. • Developed HTML ads for the Mercado Livre sales channel and managed online ads for the company. • Managed the company's Facebook and Twitter accounts, increasing engagement and brand awareness.

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Marketing Assistant

Az Acessories

Feb 2015 - Feb 2016 (1 year 1 month)

• Created layouts for various media platforms such as banners, email marketing, and social media images for brand promotion. • Conducted product photography and editing for the company's online store and social media accounts. • Developed HTML ads for the Mercado Livre sales channel and managed online ads for the company. • Managed the company's Facebook and Twitter accounts, increasing engagement and brand awareness.

Guilherme Ribeiro

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