Guilherme Ribeiro

Guilherme Ribeiro

About

Detail

Experienced Digital Marketing Professional | SEM, SEO, and Social Media Expert | Team Leader
São Paulo, State of São Paulo, Brazil

Contact Guilherme regarding: 
work
Full-time jobs
Starting at USD2.5K/month

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • T
    Digital Media Coordinator
    TPLink Brasil
    Jul 2023 - Current (2 years 10 months)
    - Management of digital and offline media campaigns. - Managing the performance agency. - Preparation of on and offline media plans, budget control, reports to present results to the board in Portuguese and English. - SEO optimization of ad landing pages. - Development of SEO, CRO, E-commerce and social projects.
  • M
    Digital Marketing Coordinator
    Movida Rent a Car
    Aug 2021 - Jul 2023 (2 years)
    • Manage the performance media, trade marketing, and social media teams at Movida Zero Km business unit. • Oversee creative agencies, direct planning, and approve campaigns. • Manage the social media agency, guiding content guidelines and themes. • Generate qualified leads for the sales team through the website with digital marketing strategies. • Build marketing strategies and calendars of actions with a 360º view of the campaign. • Manage team work and deliver feedback to improve workers. • Responsible for tagging the site in Google Tag Manager and Google Analytics Universal and GA4. • Develop new solutions to capture leads and enhance user experience within the site in collaboration with the technology team and Product Owners. • Create a
  • M
    Senior Marketing Analyst
    Movida Rent a Car
    May 2021 - Jul 2021 (3 months)
    Skills: Publicity · Microsoft PowerPoint · Microsoft Excel · Web Analytics · Growth Hacking · Marketing Qualified Lead (MQL) · Demand Generation · Growth Strategies · Social Media Marketing · Social Media · Customer Experience · Collaborative Work · Marketing Programs · Performance Marketing · Media Strategy
  • J
    Full Marketing Analyst
    JustFit Gyms
    Mar 2020 - May 2021 (1 year 3 months)
    • Managed email marketing, social media, SEM, SEO, analytics, and performance • Oversaw agency-produced materials and content approval • Created and executed seasonal online and offline marketing campaigns • Ensured website functionality and identified and resolved issues in collaboration with internal or external technology teams • Produced and analyzed reports on key performance indicators (KPIs) • Defined and executed Google Ads and Facebook Ads strategies and allocated budgets • Managed Google My Business locations • Provided sales support with necessary materials • Managed marketing contracts and vendor payments
  • G
    Jr Marketing Analyst
    Girafa
    Jun 2019 - Dec 2019 (7 months)
    • Managed Google Ads Shopping, Search, Display, and Discovery campaigns • Monitored XML feed in Google Merchant Center and proposed improvements to increase ad quality • Managed email marketing and SMS campaigns and maintained and nurtured leads • Implemented and monitored Google Tag Manager and Google Analytics Enhanced Commerce • Managed performance of affiliate networks, including Awin, Rakuten, and Lomadee Affiliate • Negotiated advertising spaces with affiliates and produced analyses and reports on channel performance • Implemented on-page and off-page SEO improvements and metadata enhancements to increase visibility and click-through rates
  • G
    Marketing Assistant
    Girafa
    Mar 2019 - May 2019 (3 months)
    Skills: Publicity · Microsoft PowerPoint · Microsoft Excel · Media Strategy
  • G
    Web Designer
    Girafa
    Aug 2018 - Feb 2019 (7 months)
    Skills: Publicity · Microsoft PowerPoint
  • O
    Marketing Assitant
    Outlet4Travel
    Aug 2016 - Jul 2018 (2 years)
    • Managed e-commerce platform, including product photography and image editing • Analyzed data via Google Analytics and monitored site indexing via Google Search Console • Implemented SEO techniques to improve website ranking • Managed orders, inventory, and shipments • Managed marketplaces, including Cnova, B2W, Dafiti, Walmart, and Mercado Livre • Resolved marketplace complaints and tickets and processed orders and invoices
  • A
    Marketing Assistant
    Az Acessories
    Feb 2015 - Feb 2016 (1 year 1 month)
    • Created layouts for various media platforms such as banners, email marketing, and social media images for brand promotion. • Conducted product photography and editing for the company's online store and social media accounts. • Developed HTML ads for the Mercado Livre sales channel and managed online ads for the company. • Managed the company's Facebook and Twitter accounts, increasing engagement and brand awareness.
  • A
    Marketing Assistant
    Az Acessories
    Feb 2015 - Feb 2016 (1 year 1 month)
    • Created layouts for various media platforms such as banners, email marketing, and social media images for brand promotion. • Conducted product photography and editing for the company's online store and social media accounts. • Developed HTML ads for the Mercado Livre sales channel and managed online ads for the company. • Managed the company's Facebook and Twitter accounts, increasing engagement and brand awareness.
Education verified_user 0% verified
  • Universidade de São Paulo
    Master of Business Administration - MBA, Marketing
    Universidade de São Paulo
    Jan 2019 - Dec 2021 (3 years)
    Skills: Publicity
  • Anhanguera Educacional
    Marketing Management Technologist
    Anhanguera Educacional
    Jan 2017 - Dec 2019 (3 years)
    Skills: Publicity
  • E
    Curso Técnico, Comunicação Visual
    Etec de Vila Formosa
    Jan 2015 - Dec 2016 (2 years)