I am a generalist who combines performance marketing, CRO, product management, and analytics to leverage the highest-impact, lowest-effort solutions to accelerate business growth.
Here are a few examples of my work:
🚀 Led multiple zero-to-scale performance marketing strategies and operations, increasing credit card digital sales for one of the largest Brazilian banks by more than 300%, impacting millions of users per month, reporting to the CEO.
📈 Led cross-functional teams in developing and scaling user acquisition operations, simultaneously taking on multiple roles beyond performance marketing, such as product management, data analytics, and conversion rate optimization.
🎯 As a founding member heading the product area of a Series A funded Fintech, I collaborated directly with the CEO and COO, managing a 20-person cross-functional team to launch the MVP and GMT product version in one year.
Additionally, I have a passion for solving user acquisition challenges and delivering value in creative ways, while fostering a positive and collaborative work environment.
