Guilherme Fernandes Digital Marketing Specialist | Media Specialist

Media Specialist

Sherlock Communications

Sep 2023 - Current (3 years 2 months)

- Development of media plans for advertising campaigns.
- Implementation of strategies to enhance the reach of campaigns targeted at specific audiences.
- Preparation and submission of detailed commercial proposals to potential clients.
- Management of advertising campaigns across various platforms, including Google Ads, DV360, TikTok Ads, LinkedIn Ads, and Meta Ads, creating competitive analysis reports to assess brand positioning in relation to competitors.
- Development of an algorithm to calculate keyword recommendations based on specific campaign data and goals.
- Provision of support and assistance to clients post-sale, ensuring ongoing satisfaction and optimization of advertising campaigns.

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Rare Diseases Marketing Analyst

PINT PHARMA COLOMBIA

Apr 2023 - Jul 2023 (4 months)

-Developing and implementing marketing strategies for the Galafold, Empaveli, and Orladeyo brands, focusing on rare diseases;
-Planning and organizing significant events such as congresses, mini meetings, gatherings, courses, and workshops, ensuring efficient execution;
-Responsibility for managing marketing budgets, including investment forecasts and rigorous expenditure monitoring;
-Developing promotional materials tailored for healthcare professionals and patients, encompassing both print and online formats;
-Close collaboration with partner agencies, sales teams, medical departments, legal teams, advocacy groups, and other stakeholders;
-Constantly tracking key performance indicators related to produc

Intern Media

Sanofi

May 2021 - Dec 2022 (1 year 8 months)

-Responsible for monitoring the media financial forecast for the entire OTC area of the company, making all contact with partner agencies so that the flow is maintained.
-I'm in charge of the competition report, which aims to present OTC market data. In addition to sending it to the entire marketing team, I help them with specific analyzes of our competitors.
-Developed all the media planning and monitoring of the influencer campaigns of Dermacyd and Colírio Moura Brasil, performing optimizations during them for better performance of the creatives.
-Assisted in the execution of the first digital campaign in the history of Colírio Moura Brasil, understanding ways for the brand to establish its communication in this me

Customer Service Representative

Mercado Livre

Sep 2020 - Apr 2021 (8 months)

-Responsible for interacting with customer comments from Mercado Livre and Mercado Pago both on the company's Facebook and Twitter.
-Aid in marketing campaigns of the company such as Saldão do Mercado Livre, sale of the player Daniel Alves' car and especially the discount live and the entire Black Friday of 2020.
-Performed, on average, more than 3,700 interactions with comments monthly to help customers with inconveniences and analyze their trends to create new campaigns.

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Content Creator

Fusne

Feb 2019 - Dec 2020 (1 year 11 months)

-Responsible to develop two daily articles about the latest news on the car's world, trending technology topics, and finance updates. These articles support Carro.Blog.Br & Funse.Com, to reach out 200K & 400K per views/month, respectively.
-Each article has almost ~100 clicks thru daily. Articles are written in Portuguese or English – depends on demand and are aligned with key words supporting SEO and keeping both blogs on the top of a google search lis

Guilherme Fernandes

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Guilherme Fernandes

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