Guilherme Costa

Business Manager - Brazil

North Star Network

Nov 2025 - Current (6 months)

Business Manager

North Star Network

Nov 2025 - Jan 2026 (3 months)

As a Business Manager, I led Brazilian operations for a French performance marketing company specializing in iGaming, where I managed local teams across sales, digital marketing, growth, SEO, and business content. I drove market penetration strategies and operational excellence in a highly competitive environment, achieving significant milestones such as generating over 80,000 First-Time Deposits (FTDs) within the first three months of operation. I built and managed cross-functional teams, establishing a robust local operational framework and performance metrics tailored for the Brazilian market. Additionally, my experience with B2B SaaS sales and Salesforce was instrumental in understanding user acquisition strategies, as North Star Networ

Country Manager

Odds Scanner Group

Sep 2024 - Nov 2025 (1 year 3 months)

As Country Manager, my primary role is to establish the company's presence in Brazil, which is considered a key market for their global operation. My responsibilities include setting up the company in Brazil, defining the model for hiring staff, and managing relationships with clients, partners, and suppliers. I work closely with the Business team to identify growth opportunities and efficiency gains in affiliate management and brand/content management operations. Additionally, my experience in B2B SaaS sales has equipped me with a strong understanding of developing affiliate networks and delivering impactful business solutions to partners. I utilized tools like HubSpot and Salesforce extensively to streamline operations and enhance client

Senior Consultant

LLYC

Oct 2023 - Jun 2024 (9 months)

As a Senior Consultant, I provided strategic guidance to infrastructure and renewable energy companies, managing operations, financial planning, creative direction, and crisis management. I led initiatives focused on corporate identity development and stakeholder engagement, resulting in a remarkable 28% improvement in Net Promoter Score (NPS) compared to previous years. My efforts contributed to a 50% increase in revenue and a 12% growth in the customer base. Additionally, I spearheaded crisis management and corporate identity projects specifically tailored for the renewable energy sector. While my primary focus was on consulting and stakeholder engagement, I also leveraged insights from B2B SaaS sales strategies to enhance our approach to

Head of Content Marketing

Odds Scanner

Jul 2022 - Aug 2024 (2 years 2 months)

As Head of Content Marketing, I was responsible for building content and marketing strategies for a portfolio of 15 brands. I led a team of over 40 people with initiatives aimed at markets such as Brazil and the United States. Our focus was on developing brands and websites capable of communicating with different niches and generating conversions for various clients in a remuneration model based on affiliate logic. To achieve this, we built websites and profiles in different environments, focusing on social media, which resulted in a growth of up to five times in the monthly audience of these operations. Additionally, my experience in B2B SaaS sales was instrumental in developing an affiliate network that effectively sold business solutions

Head of Content Marketing

Odds Scanner Group

Jul 2022 - Jul 2024 (2 years 1 month)

- Led content marketing operations across 4 international markets (Brazil, Latin America, USA, India) with a team of 100+ professionals. Developed strategic content roadmaps, managed creative processes, and drove business unit launches in new markets. Key Achievements: Launched 4 new brands across different markets generating 50,000+ FTDs monthly. Managed distributed teams of 100+ content creators, SEO specialists, and marketers. Established scalable content operations and quality frameworks across 4 business units. Additionally, leveraged my experience in B2B SaaS sales to enhance our content strategies, ensuring alignment with market demands and customer needs. My background in account management and customer success further supported the

Account Manager

Weber Shandwick

Jul 2022 - Jun 2023 (1 year)

Managed strategic planning and operations for retail and entertainment clients. Led corporate identity projects and major product launches in Brazilian market. Key Achievement: Successfully launched UFC Fight Pass in Brazil, achieving 100,000+ subscribers in first year.

General Manager

Agência Prioriza

Oct 2021 - Jun 2022 (9 months)

As General Manager at Prioriza, a Public Relations agency serving both global and Brazilian clients, I was responsible for overseeing team management, content planning, and fostering strong relationships with customers and partners. My role involved the management of communication and content projects, ensuring alignment with client objectives and industry standards. Additionally, I leveraged my experience in B2B SaaS sales to enhance our service offerings, particularly for startup clients, where we provided marketing outsourcing, branding, and growth strategies. Utilizing Salesforce, I effectively managed conversions and tracked project performance, while also integrating tokenization processes for our clients in the crypto and financial m

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General Manager

Prioriza

Oct 2021 - Jun 2022 (9 months)

As General Manager, I held full P&L responsibility for a PR and communications agency specializing in startups and tech companies. I effectively managed operations, sales, creative initiatives, and financial planning, leading to significant achievements such as a 50% growth in our customer base within six months and a 40% improvement in Net Promoter Score (NPS) year-over-year. My role required strong communicative competence to foster relationships with clients and stakeholders, ensuring their success and satisfaction. Additionally, I leveraged data analysis to inform our strategies and enhance customer growth. While my primary focus was on operations and creative management, I also integrated B2B SaaS sales methodologies to optimize our se

Head of Content

Futbol Sites A part of Better Collective

Sep 2021 - Mar 2022 (7 months)

Responsible for managing teams and content on the Bolavip and Somos Fanáticos websites. Assignments: - Content planning for websites and social media - Team management and special projects - Executive planning - Branded content

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Head of Content Marketing

PLAYMAKER

Sep 2021 - Mar 2022 (7 months)

Led content strategy, creative processes, and team management for sports media company. Managed financial and commercial operations. Key Achievement: Delivered 80% sales growth in first 3 months.

Client Services Manager

Ideal HK Strategies

Mar 2021 - Sep 2021 (7 months)

Client Services manager working for brands like Globoplay, Unilever, and Konami. Responsible for: - Team management. - PR planning. - Content production. - Client services.

Marketing and communication manager

Instituto Olga Kos

Nov 2020 - Feb 2021 (4 months)

Instituto Olga Kos works with social inclusion of people with disabilities. Responsible for: - Communication and marketing planning. - Team management. - Content strategy (online and offline). - Marketing strategy (online and offline). - PR strategy.

Marketing & Communications Manager

Instituto Olga Kos

Nov 2020 - Feb 2021 (4 months)

Grew NGO fanbase by 1M followers with 350% engagement increase; expanded team from 3 to 12; reduced costs by 50%.

Head of Content

NAVVE

May 2019 - Mar 2020 (11 months)

Navve is a content and educational platform with clients as Torcedores.com, Eu Quero Investir and Cannabis & Saúde. Responsible for: - Editorial leadership. - Content creation. - Creative platform development. - Commercial & Marketing planning. - Team management.

Head of Content and Audience

NAVVE

May 2019 - Mar 2020 (11 months)

Transformed Eu Quero Investir into first office negotiated between Brazil's two largest investment funds.

Chief Creative Officer (CCO)

Grupo TFW

Jan 2019 - Jun 2022 (3 years 6 months)

As Chief Creative Officer (CCO) at TFW Group, a full-service agency serving notable clients such as Braúna, Escola Tarsila do Amaral, Ronaldo Academy, Latem, Operários Beach Sports, Alluri, Royal Lubrificantes, and Desportivo Brasil, I was responsible for driving commercial prospection and leading comprehensive communication and marketing planning efforts. My role encompassed branding and marketing strategies across both online and offline channels, while effectively managing a diverse team to ensure high-quality editorial and content leadership. Additionally, my experience in B2B SaaS sales and customer success was instrumental in enhancing our service offerings, as I utilized Salesforce to streamline sales processes and improve client rel

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Creative and Operations Director (Partner)

TFW

Jan 2019 - Jun 2022 (3 years 6 months)

Partner and executive responsible for creative team, marketing, branding, and sales at marketing agency. Led people, project, and financial management. Key Achievement: Built company from zero to $1M annual revenue in 18 months, establishing processes and organizational culture.

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Marketing and Communications Specialist

IDBrasil Cultura Educação e Esporte

Mar 2018 - Oct 2018 (8 months)

IDBrasil does cultural institution's management for Museu do Futebol and Museu da Língua Portuguesa. Responsible for: - Content strategy (online and offline). - Marketing strategy (online and offline). - PR strategy. - Editorial leadership (online and off-line). - Team management

Journalist

UOL

Jul 2013 - Sep 2017 (4 years 3 months)

News' producer responsible for: - Olympics. - Football. - Sport's marketing

News Reporter

UOL

Jul 2013 - Jul 2017 (4 years 1 month)

Led editorial project for Rio 2016 Olympics achieving UOL's best-ever audience for single event.

Editor in Chief

Máquina do Esporte

Dec 2008 - Jul 2013 (4 years 8 months)

Máquina do Esporte is an editorial producer focused on sports marketing. Responsible for: - Editorial leadership (website, magazine, TV Show and radio show). - Content production. - Creation of a business intelligence department. - Editorial and marketing consultancy. - PR and media office planning

Editor in Chief & Business Development Manager

Máquina do Esporte

Dec 2008 - Jun 2013 (4 years 7 months)

Built business unit from scratch to 12-person team with clients including Adidas, Netshoes, Banco do Brasil.

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Editor

MBPress

Apr 2004 - Dec 2007 (3 years 9 months)

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