Guilherme Cepeda Carocia Brand Content Planner | Digital Marketing | Strategy,

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Head of Social Media (FLUXO)

3C Gaming

Jan 2023 - Apr 2023 (4 months)

Head of Social Media managing the FLUXO account. FLUXO is one of the largest organizations in the Brazilian Esports scene, founded by two prominent figures - Nobru and Cerol. Skills: • Social media team management. • Brand planning and communication strategies. • Reporting. • Development of commercial campaigns for the brand and influencers. • Content scripting for a brand and influencers.

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Planning Coordinator

Essenza Comunicao

Jan 2022 - Jan 2023 (1 year 1 month)

• Specialization in strategic planning development, insights, and content for renowned brands such as Cinemark Cinemas Brasil, Disney Brasil, and other Essenza clients. • Planning and insights for content calendar production, aiming to achieve defined strategic objectives. • Campaign production and implementation of influencer strategies. • Content curation to ensure relevance and audience engagement. • Focus on performance to achieve effective and measurable results.

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Coordenador de planejamento

Essenza Comunicao

Jan 2022 - Jan 2023 (1 year 1 month)

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Brand Content Planner & Community Manager

Agncia WE

Mar 2021 - Feb 2022 (1 year)

• Executing and developing strategies, engaging with influencers, providing insights, and strategic planning with a focus on content and performance for EMS, Grupo NC, Colírio Legrand, Ontex (BigFral and Pompom), Lilly Estética,Refit - Oil Refinery and BB Seguros. • Planning brand content calendar, strategic planning, and campaign production. • Developing influencer strategies and performing content curation. • Boosting brand performance through strategic content. • Strategic planning to optimize brand marketing actions.

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Founder

Gamer Squad Esports

Oct 2019 - Jan 2023 (3 years 4 months)

• Active professional in the Brazilian eSports Organization, covering news portal, podcast, and competitive teams. • Experience in managing and participating in teams for League of Legends, Valorant, and Wild Rift. • Coverage of renowned events such as BGS, CBLOL, and university leagues. • Committed to driving the growth and development of eSports in Brazil. • Skills in content management, event organization, and community building.

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Community Manager

In Press Porter Novelli

Sep 2017 - Apr 2018 (8 months)

• Managing social media content and digital PR for EDP São Paulo. • Studying and analyzing Social Media strategies. • Planning and monitoring opportunities. • Providing customer service through social media channels. • Producing content and coordinating online and offline advertising. • Creating influencer mailing lists. • Daily news monitoring and press clippings. • Writing and sending email marketing campaigns. • Developing digital strategy plans for client campaigns. • Generating result reports. • Coordinating the production and assembly of press kits. • Conducting audience studies.

Account Executive

Ketchum

Sep 2015 - Aug 2016 (1 year)

• Account Executive at Ketchum, overseeing accounts for Allergan Brasil, Pfizer Laboratories (Advil, Centrum), and Jaguar Land Rover. • Engaged in influencer and blogger outreach, both online and offline. • Conducted research and analysis of Social Media strategies. • Developed strategic plans and monitored opportunities. • Managed social media channels and produced content. • Coordinated online and offline advertising campaigns. • Built influencer mailing lists and conducted daily news clipping. • Executed email marketing campaigns and developed digital strategy plans. • Prepared result reports and coordinated press kit production. • Conducted audience studies.

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Community Manager

Dose Diria Interativa

Oct 2014 - Sep 2015 (1 year)

• Project coordination and deadline management for online projects on social media platforms, including Aché Laboratórios and Proepa Gesta. • Proposal and project presentation for client prospecting and customer service. • Planning and development of online campaigns and projects for social media platforms. • Project coordination and deadline management for website production. • Administration of Facebook and Google AdWords advertising campaigns. • Production of social media reports.

Community Manager

Simple Brasil

Sep 2013 - Sep 2014 (1 year 1 month)

"Strategic planning, monitoring, and content creation for key agency clients, such as Centro de Integração Empresa-Escola – CIEE and Nerdovski. Weekly reports (monitoring), Customer Service 2.0, partnership outreach, and content feed for client blogs."

Account management

VML

Feb 2012 - Feb 2013 (1 year 1 month)

• Briefing development. • Account management for retail clients: Groupon, Dafiti, and Nova Lua. • Formulation of Strategic Communication Planning. • Internal order issuance and budget request. • Evaluation of internal creative work and monitoring of ongoing projects with traffic, media, RTVC, studio, and production. • Attendance to internal and external meetings with clients. • Experience with over 4 accounts, including e-commerce platforms like Dafiti and Groupon.

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Social Media Analyst

Agncia Cool

Feb 2011 - Feb 2012 (1 year 1 month)

• Strategic planning, monitoring, and content creation for key agency clients such as Cinépolis Brasil, Karavelle Beer, and professional skater Fabíola da Silva (X Games). • Logistics organization, advertisements, creation and development of audience engagement initiatives, promotions, and events. • Utilization of monitoring and metrics tools and report production. • Contact with magazines, radio stations, media planning, commercials, and client agreements.

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Essenza

Guilherme Cepeda Carocia

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