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Guilherme Carlier Pouchucq

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Rio de Janeiro, Brazil

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Résumé

Jobs verified_user 0% verified
  • Crowd Cow
    Paid Media Growth Specialist
    Crowd Cow
    Sep 2025 - Current (1 year 2 months)
    Own paid media strategy across Google Ads, Meta Ads, and Performance Max, managing up to $70k/month per platform while maintaining ROAS 5.0+.Contributed to $5.9M in Q4 revenue (on plan) by scaling efficient acquisition during peak seasonality.Drove 3,685 new customers in Q4 (+29% vs plan) through improved prospecting, audience strategy, and creative testing.Improved acquisition efficiency, achieving CAC of $87 (7% better vs plan) and new customer share rate of 9.9% (+134 bps vs plan).Partner closely with creative, analytics, and merchandising teams to align paid media with inventory, promotions, and margin constraints.Lead ongoing experimentation across creative formats (UGC, messaging), audiences, and bidding strategies, using GA4 and Trip
  • Exactius
    PPC Campaign Manager
    Exactius
    Jun 2025 - Sep 2025 (4 months)
    Led Google Ads and Bing Ads for UK & DE lead-generation clients, managing $80k+ monthly budgets per platform.Optimized campaigns against CAC, conversion rate, and first-time subscriber (FTS) growth, balancing short-term efficiency with long-term scalability.Built structured testing and optimization frameworks to improve lead quality and performance consistency.
  • Top Growth Marketing
    Digital Marketing Manager
    Top Growth Marketing
    Sep 2023 - May 2025 (1 year 9 months)
    Scaled Shopify DTC brands through Google Ads, Meta Ads, and Performance Max, driving sustained ROAS and revenue growth.Designed and executed full-funnel paid social strategies (TOF/MOF/BOF), increasing paid social contribution to revenue from 20% → 42%.Partnered with creative teams to deploy UGC-driven Meta Ads, reducing CPA by 22% at scale.Owned performance reporting and insights, translating analytics into growth roadmaps and budget reallocation decisions.
  • A
    Digital Performance Manager
    Alts Digital
    May 2023 - Sep 2023 (5 months)
    Delivered high-performing lead-generation programs across Google Ads and Meta Ads.Improved lead quality and volume through funnel optimization, audience segmentation, and bidding strategy refinement.Implemented advanced tracking setups (Meta Pixel & CAPI) and standardized performance reporting.
  • Smart Age Solutions
    PPC Specialist
    Smart Age Solutions
    Feb 2020 - May 2023 (3 years 4 months)
    Managed 200+ Google Ads and Meta Ads accounts, supporting significant revenue growth across multiple verticals.Built and rolled out A/B testing frameworks in Meta Ads Manager, improving conversion efficiency at scale.Mentored junior team members on campaign structure, optimization, and performance analysis.
  • M
    Digital Media Analyst
    Macro Agency
    Jun 2019 - Feb 2020 (9 months)
    Launched and scaled Meta Ads campaigns delivering +150% sales growth and +371% conversion rate improvements within 3 months.Reduced CPL by 87% and increased total leads by 837% across paid social and paid search.
Education verified_user 0% verified
  • A
    Advanced GA4 Analysis
    Jan 2026 - Current (10 months)
  • G
    Google Ads: Search, Display, YouTube, Shopping, Performance Max
    Jan 2026 - Current (10 months)