Guadalupe Arcos Social Media Manager | Community Manager

Social Media Manager

Epirco Group

May 2025 - Jun 2026 (1 year 2 months)

• I developed and implemented automated chatbots for Instagram that handled frequent inquiries from customers and potential customers, reducing response times and freeing up operational workload for the team.
• I planned and executed content strategies for multiple social media platforms (Instagram, Facebook, TikTok, LinkedIn), adapting formats and messages according to each platform.
• I managed advertising guidelines at Meta Ads: creation, segmentation, tracking and optimization of campaigns to improve reach and conversion.
• I produced visual content and copy adapted to the trends of each network, while maintaining brand consistency.
• I analyzed weekly performance metrics (reach, engagement, CTR) using Meta Business

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Sales Associate

ALOT Bookstore

Jan 2024 - Feb 2024 (2 months)

• Personalized customer advice and management of inquiries and complaints in a high-turnover retail environment.

Community Manager

freelance

Jun 2023 - Current (3 years 4 months)

• I simultaneously managed the social media of multiple small businesses (Instagram and Facebook), from editorial planning to publishing and responding to the community.
• I implemented basic advertising guidelines in Meta Ads to increase organic visibility and attract new followers to accounts with fewer than 5,000 followers.
• I developed content concepts, editorial calendars, and visual strategy for each brand according to its identity and objectives.
• Leveraged Metricool for cross-platform performance tracking and scheduling.
• Applied digital copywriting and storytelling techniques to drive community engagement and brand growth.

Customer Service Assistant

SIGMA

Jun 2021 - Aug 2022 (1 year 3 months)

• Administrative support and customer service in an office environment, including document management and complaint resolution.

Public Relations

freelance

Oct 2019 - Dec 2023 (4 years 3 months)

• I designed and executed event promotion campaigns on digital platforms, coordinating communications and network management for more than 4 consecutive years.
• I developed thematic concepts and strategic planning for events, resolving unforeseen issues in real time.
• Utilized digital copywriting to craft compelling promotional content and storytelling to build anticipation for events.

Guadalupe Arcos

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Guadalupe Arcos

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