Grecia Barrios Reyna

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SOCIAL MEDIA MARKETING SPECIALIST - GÓMEZ LEE MARKETING

Feb 2021 - Current (4 years 6 months)

- Implementation and creation of Influencer Marketing and Digital PR strategies for internationally recognized brands in countries such as Panama, Mexico, Costa Rica, Honduras, Nicaragua, El Salvador and Guatemala. - Successful planning and execution of multichannel campaigns to increase brand presence, build consumer loyalty, and sales generation with more than 30% return on investment. - Excellent results in implementing campaigns. More than 1 million people reached on Social Media, 1.5 million views in generated content by influencers, more than 500 clicks directed to the website. - Built a portfolio of paid and organic brand ambassadors by identifying relevant influencers, brands, and organizations. - Responsible for implementing and mo

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PR & COMMUNICATION EXECUTIVE - MC MARKETING 360

Jan 2019 - Feb 2021 (2 years 2 months)

- Successfully developed multiplatform marketing campaigns on Social Media, including Instagram, TikTok, Youtube, Facebook, and more. - Managed the annual marketing budget for assigned accounts. - Carefully watched over the interests and values of the client's brands, correctly managing each client's portfolios working simultaneously on 5+ projects. - Actively participated in managing complementary trade marketing activities (tastings, in-store promotions, product launches, etc.). - Delivered marketing effectiveness reports (ROI) and subsequent analysis.

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SOCIAL MEDIA MANAGER - DIGILAB

May 2018 - Oct 2018 (6 months)

- Served as Community Manager for more than 5 brands on multiple social media platforms. - Successfully handled customer inquiries and complaints on social media for assigned accounts. - Participated in the creative process of developing digital strategies. - Implemented social media campaigns using tools such as Facebook Ads. - Supervised the marketing campaigns by following up and ensuring compliance with the established KPIs. - Elaborated monthly statistical reports to measure results.

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ACCOUNT EXECUTIVE

Aug 2017 - Mar 2018 (8 months)

- Maintained constant communication with clients to receive feedback on strategies presented and refine marketing actions. - Created monthly strategic content for different brands on Instagram and Facebook. - Assisted in the production of product photography and video. - Attended to clients' requirements giving them a quick and efficient response. - Developed budgets and delivery schedules. - Presented performance reports.

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