Grazia Sofía Ruiz Cueva
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Especialista en Marketing Digital
Peru
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Jobs
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- GBrand Manager & Digital Channels Product OwnerGRUPO EFE - MOTOCORPAug 2025 - Current (1 year 3 months)• Retail Expansion: Led the visual identity and Go-to-Market strategy for 11 nationwide store openings, generating over S/. 3.5 million in revenue in record time (within their first 1 to 2 months of operation in 2026).
• Portfolio Ownership: Autonomously directed the paid media strategy for over 400 motorcycle models (Multi-brand, Jettor, and Honda), managing an annual budget exceeding S/. 1,000,000 with a projected ROAS of 5.2x.
• Co-branding Alliances: Co-executed a nationwide campaign with Monster Energy and Tambo, capturing over 2,000 highly qualified leads.
• Omnichannel Strategy: Designed media campaigns for the year’s major commercial events, maximizing cross-conversion between digital channels and brick-and-mortar sto - GDigital Channels CoordinatorGRUPO EFE - MOTOCORPApr 2025 - Jul 2025 (4 months)• Financial Efficiency: Increased online sales by 134% while maintaining the allocated budget, maximizing the department's ROI.
• CRO Optimization: Reduced Customer Acquisition Cost (CAC) by 28% and increased Average Ticket by 52% by optimizing the web conversion funnel.
• Performance: Driven digital sales growth exceeding +25% monthly and a +80% increase in lead generation through Meta Ads and Google Ads campaigns.
• Organic Traffic: Expanded the brand's digital reach and visibility by restructuring the website strategy. 
Corporate CRO & SEO AnalystGrupo EfeJan 2024 - Mar 2025 (1 year 3 months)• Corporate SEO: Achieved a consolidated 32% increase in organic web traffic across the multi-brand portfolio (La Curacao, Efe, Efectibank, Motocorp, Diners Club Mall, and Juntoz).
• Digital Innovation: Launched and positioned the corporate TikTok channel, boosting engagement through trend-aligned content.
• E-commerce UX: Managed high-volume product catalogs and merchant platforms on Google Merchant Center and Magento, improving website usability.- Corporate Digital Channels & Performance AnalystGrupo EfeSep 2023 - Dec 2023 (4 months)• Budget Control: Generated a 2% savings on the annual budget while simultaneously driving a 135% increase in sales through direct management of media agencies.
• Omnichannel Planning: Designed and distributed the digital media mix across the holding group's entire brand ecosystem.
• Retention Metrics: Reduced website bounce rate to 20% through analytical campaign monitoring and user experience enhancements. - Marketplace Digital Marketing SpecialistJuntozJun 2022 - Aug 2023 (1 year 3 months)• CRM Strategy: Increased the share of email sales from 3% to 10% and doubled the conversion rate (from 0.57% to 1.43%) through automated marketing flows.
• Campaign Automation: Reduced operational costs by 844% and increased Open Rates by +30% by fully restructuring the email marketing strategy.
• Category Reactivation: Restructured paid media to optimize low-turnover categories (such as Books and Kids), turning underperforming lines into new sources of demand with immediate sales spikes.
• High-Ticket Conversion: Designed a strategic email marketing campaign that resulted in the direct sale of 5 motorcycles from a single broadcast, proving the high efficiency of the CRM channel for high-value products.
• Traffic Growth - THead of Marketing and FranchisesTIJERITASOct 2021 - Oct 2022 (1 year 1 month)
• Commercial Leadership: Increased sales by +172% and increased average ticket by +25% through strategic management of the annual budget.
• Team Management: Led the marketing department, managing and developing a nationwide team of over 25 professionals.
• Influence Marketing: Boosted engagement by +22% and lead acquisition by +30% through partnerships with content creators - Operations CoordinatorMove ConcertsJun 2019 - Sep 2019 (4 months)
- Led culinary operations at the "Pan American and Parapan American Games Lima 2019".
- Orchestrated collaboration among "Panan Sports", the "Lima 2019" organizing committee, sponsor brands, and lesees.
- Oversaw contract compliance to ensure seamless operational execution.
- Managed supplies and material flow across various venues.
- Achieved 100% adherence to established timelines. - AAdministrative AssistantAsesoría e Inversiones Mattias EIRLJul 2018 - Aug 2019 (1 year 2 months)
• Provided administrative support including tasks related to billing and customer cancellations through office software.
• Delivered administrative advisory services. - External Administrative ConsultantClinica Ricardo PalmaMar 2018 - Aug 2018 (6 months)
• Provided comprehensive administrative consultation for the gynecology specialist clinic within Ricardo Palma Clinic (GIVEEV Corporation).
• Strategized and executed administrative restructuring. Developed a process manual and analyzed KPIs. - SAdministrative and Finance AssistantShark BTLMar 2018 - May 2018 (3 months)
• Tracked campaigns for CNCH, IBM, Inkabet. and others. Audited Project budgets, implemented processes, and monitored them using Excel pivot tables and internal software.
• Managed issuance and receipt of invoices and receipts.
Education
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- Programming in Python, Programación informáticaCisco Networking AcademyMay 2021 - Oct 2021 (6 months)
- UBachelor's degree in Business Administrator, Administración y gestión de empresas, generalUniversidad de Piura Delegadade5toaño.Mar 2011 - Jul 2017 (6 years 5 months)
- UAdministración y gestión de empresasUniversidad de Piura Delegadade5toaño.Jan 2011 - Jan 2016 (5 years 1 month)
Projects (professional or personal)
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- ppanamerica