Goran Babarogic Lead Product Designer & Framer Developer

Design Lead

Hoot App Inc

May 2025 - Current (1 year 2 months)

Leading the end-to-end product experience design for Hoot, a real-time, location-based social platform that connects people through presence in the physical world. Driving design strategy, user journeys, and identity systems that blend trust, safety, and spontaneity to create meaningful in-person connections.

Product Designer

Xap

Nov 2024 - Apr 2025 (6 months)

Led the UX strategy and design for XapCare’s mobile casual booking experience, simplifying complex childcare scheduling into an intuitive, pre-filled flow for parents.

UI/UX Designer

ColgatePalmolive

Oct 2024 - Mar 2025 (6 months)

Worked on an AI Powered innovation platform for a fortune 500 conglomerate in the consumer goods sector.

Product Design Consultant

Samsung Food

Aug 2024 - Dec 2024 (5 months)

• Organized and standardized the Design Master File (DMF) in Figma, improving structure and usability for the design team. • Created templates for key screens and user journeys, ensuring consistency with the design system. • Reviewed and cleaned up existing designs, ensuring accuracy across web, Android, and iOS platforms.

Product Design Consultant

Samsung Food

Aug 2024 - Dec 2024 (5 months)

• Organized and standardized the Design Master File (DMF) in Figma, improving structure and usability for the design team. • Created templates for key screens and user journeys, ensuring consistency with the design system. • Reviewed and cleaned up existing designs, ensuring accuracy across web, Android, and iOS platforms.

Senior Product Designer

FLYR for Hospitality

May 2024 - Nov 2024 (7 months)

• Led UX/UI Design for the Group Quotation tool, collaborating with product managers and front-end engineers to enhance the group booking experience for hotel partners. This included refining the user experience to streamline the group booking process. • Implemented an in-app collaboration and notification system for the Groups and Planning sections of the platform, enhancing team communication, streamlining workflows, and supporting decision-making for revenue management teams in the hospitality industry. • Designed and implemented KPI metrics, such as expandable profitability metrics, providing hotels with detailed insights into group revenue and incremental profit. Added intuitive design elements to highlight essential financial metrics

Senior Product Designer

COMET

Oct 2023 - Feb 2024 (5 months)

• Redesigned the navigation system for Comet ML's platform, enhancing user experience by streamlining access to key features and improving overall usability. • Incorporating user feedback and testing to create an intuitive Comet ML's tools and capabilities. • Conducted in-depth user interviews and testing sessions, identifying and addressing key UX challenges, which significantly increased the discoverability and usability of advanced features in the Comet ML platform.

Lead Product Designer & Design System

Omnisafe

Mar 2023 - Oct 2023 (8 months)

• Led UX/UI design team at Omnisafe, a German insurance company as Lead Product Designer and UX/UI Department Leader. • Orchestrated stakeholder communication and collaboration with developers to ensure seamless project progress. • Led the creation of a scalable design system, optimizing design efficiency and consistency, built from ground up with 99% utilization. • Successfully designed and conceptualized an internal CRM System tool within a demanding timeframe. • Positioned the CRM tool for future market expansion, targeting external insurance companies for potential adoption.

Pro Expert • Meetup Host • Switch Partner

Framer

Jan 2023 - Current (3 years 6 months)

UX/UI Designer

Fintelli

Oct 2021 - Oct 2022 (1 year 1 month)

• Conducted user interviews, surveys, and analyzed in-app analytics to identify pain points and user needs. • Designed low-fidelity wireframes and high-fidelity interactive prototypes, refining them with user feedback. • Performed usability testing with diverse user groups to validate and improve the design. • Developed a cohesive visual language and created a style guide to ensure design consistency. • Coordinated handoff and communication with developers to ensure implementation of designs.

Design Lead

Geonode

Apr 2021 - Apr 2023 (2 years 1 month)

• Created a consistent design system for both the dashboard and web to ease future upgrading. • Collaborated closely with product department to deliver exceptional outcomes and seamless user experiences. • Facilitated design sprints to ideate and develop cutting-edge solutions for our clients. • Worked closely with the development department on implementation. • Orchestrated and managed the design department, ensuring that the project was executed with precision.

Lead UX/UI Designer

Truelycom

Jan 2019 - Mar 2021 (2 years 3 months)

• Collaborated with the key stakeholders on creating a platform that processed user reviews from various sources and separated the fake from the real ones. • Conducted regular user testing, resulting in continuous improvements to our product. • Created a process for monitoring user experience outcomes and metrics to further improve the product. • Developed and implemented a comprehensive design system to improve the user experience. • Collaborated closely with developers to ensure seamless integration of design and functionality. • Mentored and led a team of junior designers, fostering their growth and development.

Co-Founder & Design Director

Nicey Studio

Jun 2016 - Current (10 years 1 month)

• Established and operated a Product, UX, UI, Strategy, Development work & consultancy.

Co-Founder (Acquired by Brandium Inc.)

Brandingmag

Jan 2011 - Jun 2015 (4 years 6 months)

• Co-founder of BrandingMag, an independent publisher shaping the global dialogue on branding and culture. • Led the establishment and management of teams, overseeing operations from inception to growth. • Served as Creative Director, driving the creative vision and ensuring brand integrity across all platforms.

Goran Babarogic

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