Senior Business Analyst - Contract
Toyota & Lexus of North America
Aug 2016 - Jan 2017 (6 months)
• Developed, implemented, and evaluated digital marketing campaigns in line with Agile methodologies, to increase number of generated leads using Adobe Analytics / Ad Hoc Analysis
• Automated comprehensive monthly and quarterly reports, saving the department an estimated 600 hours annually; the automation scripts now take the data directly from multiple data sources, clean-up, pivot and compile the data, then procedurally generate the tables and graphs, culminating in a ready-to-send PDFs, PowerPoint Decks, and supporting Excel files
• Developed and documented technical requirements for tagging and implementation of new website features, from UX, UI, and reporting perspectives; UAT testing for desktop and mobile
• Conducted feasibility s