Gloriana Carballo Odio

Gloriana Carballo Odio

About

Detail

Senior Marketing Executive | Fintech | Business Strategy | Branding | Analytics
Provincia de San Jose, Costa Rica

Contact Gloriana regarding: 
work
Full-time jobs
Starting at USD8K/month
Flexible work
Starting at USD65/hour
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • w
    Fintech Consultant - Marketing / PR / Communications
    www.glorianaco.com
    Nov 2021 - Current (3 years 10 months)
    - My focus is helping firms jump ahead of all competition by designing a smart setup of branding and communications for growth: from the offering, the brand, and the communications to the end-user experience. - Writing thought leadership pieces for market positioning. Topic examples: press releases, LATAM expansion, fintech mergers, fintech and banking alliances and synergies, among others. - Thought leadership reports – writing must-read of trends and insight from company side for the modern financial executive. - Positioning regional fintech companies as the voice of the region LATAM/ Caribbean and beyond. - My purpose is to illuminate the benefits of every company and its services while educating readers on industry facts and insights. -
  • I
    Director Of Marketing And Public Relations
    IMPESA
    Dec 2020 - Current (4 years 9 months)
    - Go to Market for Monibyte's CryptoWallet- only app in the world with card controls and crypto trading. Strategy, content, launch development for all crypto markets. - Monibyte P2P retail app was successfully launched on 01/2021 in Costa Rica with Visa's APIs: Visa Direct, VTC, VTNS. - Product Marketing for Funds Disbursement and PayPal official partner for Costa Rica, Panama, Ecuador with Kipo (www.getkipo.com) - Develop growth hacking and marketing plans across different channels and segments, establish positioning and identify target audiences for each product. - Track, analyze and optimize accordingly, consider always Customer Acquisition funnels. - Analyze customer insights, trends, market analysis, and marketing best practices to bui
  • C
    Voluntaria
    Chepe Se Baña
    Apr 2020 - Current (5 years 5 months)
    - Voluntariado semanal de Cenas Solidarias a habitantes de la calle durante el COVID y voluntaria en Campamento Plan Preventivo Adultos Mayores en la Calle.
  • F
    Executive Director
    FinTech Centroamérica y el Caribe
    Mar 2020 - May 2021 (1 year 3 months)
    - First and only external investment exclusively for the association's growth and development in the region. - Introduced the association to the Government of Costa Rica's FinTech Committee as an advisor for future regulations, alongside with their superintendence. - First Central American Fintech Ecosystem study collaboration for the Inter-American Development Bank, in association with Guatemala FinTech Association. - Affiliate growth of 40% in the first 3 months. - First year of revenue since the association's foundation in 2016. - Created a Mentoring Program free from the Board of Directors, only for associates. - E-commerce development with all affiliate's paying platforms.
  • B
    English Second Language Teacher - Volunteer
    Bookfeeding Project
    Sep 2019 - Oct 2019 (2 months)
  • D
    Voluntariado para atención de habitantes de la calle
    Dormitorio Municipal Municipalidad de San José
    Nov 2018 - Current (6 years 10 months)
    - Alimentación semanal para usuarios del Dormitorio Municipal
  • T
    General Manager
    TAM TRAVEL CORPORATION
    Jun 2018 - Oct 2019 (1 year 5 months)
    - Leading Destination Management Company (DMC) and Tour Operator in inbound travel for 55 years. - Carry the company's general management: operations, finances, technology, corporate relations and portfolio management. - Opened a completely new sales channel with Blue Zones. - Invented a tour where guests of hotels actually stay in there hotel and our staff delivers experiences on-site. (Designed to work closely with hotels for a sales increase). Designed for Four Seasons Papagayo and Andaz Papagayo. - Lead, propose and deliver established KPI's to the Board.
  • I
    Senior Marketing Manager
    Inversiones AMPM S.A.
    Dec 2015 - Jun 2018 (2 years 7 months)
    - Development and implementation of annual marketing plans. - Execution of the company's objectives, brand strategies and other plans, to facilitate business growth. - Developer of all delivery implementation through UberEats. First c-store chain to be on platform in the world. - Marketing strategy development for all the brand's categories. - Responsible for the loyalty program strategy, segmentation and sales channel tactics. - Budget creation, media plan execution, agency relations, public relations.
  • M
    Marketing and Communications Consultant
    Meeting & Show Company- MASCO
    Dec 2014 - Oct 2015 (11 months)
    - Development and execution of marketing and communication plans for Campus Party Costa Rica - first technology festival in Costa Rica.
  • I
    Marketing Consultant
    Incafecol
    Nov 2012 - May 2013 (7 months)
    - Negotiation with Pedro Oller Distributor (DIPO) for the development of the exclusive sales channel of Café Maravilloso. - Action plans and internal benefits for DIPO vendors and key accounts. - Development of massive promotions for rural brands located in Puntarenas, Café La Moderna. - Negotiation with supermarket chains, retailers and wholesalers- annual plans, promotions etc. Annual strategy development for 5 coffee brands - advertising, mass media, digital strategy, trade marketing etc.
  • E
    Event Production Consultant and Producer - Freelance
    May 2012 - Jun 2018 (6 years 2 months)
    Some of my delivered projects: - Mashable Social Media Day 2013 - Holi One Color Festival 2013 - Feria Pintando Sonrisas Avenida Escazú 2013 - San Pellegrino Sparkling Tour Guanacaste- December 2013 - Holi One Color Festival 2014 - Mashable Social Media Day 2014 - Caterpillar's CEO annual convention - November 2014
  • T
    BTL Regional Account Executive
    Tribu DDB
    Jul 2011 - Nov 2014 (3 years 5 months)
    - Negociación con propietarios de hoteles boutique, restaurantes de alta cocina, tiendas de lujo, de Costa Rica, para desarrollo e implementación de plataforma de beneficios para clientes MasterCard Black. - Manejo, coordinación y distribución de presupuesto anual de MasterCard Costa Rica. - Punto de contacto, capacitaciones para vendedores y negociaciones de colocación de tarjetas entre MasterCard y gerentes de tarjetas, gerentes de departamentos digitales y gerentes de mercadeo de 7 bancos del país. - Planeamiento y negociación, desarrollo e implementación de valet parking en Avenida Escazú. Ejecutiva de cuentas BTL para MasterCard.
  • P
    Senior Regional Account Executive
    Publimark Lowe & Partners Worldwide
    May 2009 - Jun 2011 (2 years 2 months)
    - Ejecutiva de cuentas para Oracle Centroamérica. - Atención a clientes internos y externos de Oracle Costa Rica, Nicaragua, El Salvador y Panamá. - Coordinación y producción de eventos mensuales por país, reportes mensuales y proyección de inversiones en eventos, manejo de inventario de productos promocionales, entre otros. - Organización y desarrollo de inauguración de oficinas centrales de Oracle en Fórum II con el Sr. Ex Presidente de la República y Premio Nobel de la Paz, Dr. Oscar Arias Sánchez.
  • I
    Marketing Consultant
    Incafecol
    Jan 2007 - Jan 2013 (6 years 1 month)
  • S
    Fundraising Volunteer
    Sor Maria Romero
    May 1998 - Current (27 years 4 months)
    - Ayuda a favor de los más necesitados de una manera integral, ofreciendo techo, comida, educación, salud, atención espiritual.
Education verified_user 0% verified
  • S
    Summer Course, Marketing and Photography
    Santa Fe University of Art and Design
    Jan 2013
  • Universidad Latina de Costa Rica
    Bachelors, Advertising
    Universidad Latina de Costa Rica
    Jan 2008 - Jan 2012 (4 years 1 month)
  • Lynn University
    Mass Communication/Media Studies
    Lynn University
    Jan 2007 - Jan 2008 (1 year 1 month)