Gloria Isabel Velazquez Garcia

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Business Development Mexico

Onibex

May 2021 - Aug 2022 (1 year 4 months)

- Creation of the DB department. Creation of Sales Manual channel email. Monitoring of lead behavior in CRM. Investigation of companies that meet th - Investigation of the organization chart of the company to generate the lead decision maker. Lead generation (CEO, CFO, CIO, CRO). Creation of 40 automated emails in CRM (10 emails per job profile) - Creation of templates for manual follow-up emails (these are used depending on the behavior of the client opening mail). - achievements: Sales growth of 50% in 6 months. Growth of the BD team. Have a presence in Mexico, Colombia and the US. - Automate DB processes. Have lasting relationships beyond the commercial with our current clients.

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Store Management

Inditex Pull and Bear

Apr 2018 - Sep 2020 (2 years 6 months)

- Display and merchandising: Brand guidelines justifying changes for commercial reports and best-selling products. - Commercial strategies: Build changes instore like furniture, display, inventory human resources, and commercial reports. Training: Giving continuous training to the human resources department - Coordinación de redes sociales. Puesto: Director de Tiendas. Puesto del jefe: Director País •Dirección de 6 tiendas en CDMX y República Mexicana. •Escaparatismo y merchandising. •Análisis de producto. •Elaboración de manual de descarga y almacén. •Dirección de equipos de trabajo por tienda (grupos de 5 a 12 personas por tienda). •Investigación de Competencia (benchmark). •Formación de personal. •Tropicalización de producto. •M

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User Experience Manager

Bacabes

Apr 2017 - Sep 2020 (3 years 6 months)

- Create the User Experience department. Merchandising Manual: Direct target and product rotation - Customer Service Manual: Customer analysis that helps us the best channels for communication (face to face, social network, graphics advertising and website). - Social networks Coordination: Monthly scheduling of most effective days to achieve highest impacts organically, copy and art direction. - Promotions and Activations: Carry out activities though social networks to outgrow sales and define right events to publicize Bacabes (bazaars, pop-up store) - Open new commercial channels: Prospecting new points of sale in the country, based on brand growth on audience target, technological development (digital showroom, social networks and website

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In Store Specialist Supervisor

Luxottica

Sep 2016 - Jul 2017 (11 months)

- Guidelines brand supervision on each point of sales: Visit points to analyze placed brands, advertising review and correct placement of merchandise. - Brand training: Speak to point of sales staff about guidelines, brand history and materials and verify their adequate training. - Visibility brand Supervisor at point of sales: Advertising brand at the point of sale, a promotional that Luxottica offers to best customers and its correct placement in strategic points and the appropriate measures - Visibility brand Supervisor at point of sales: Advertising brand at the point of sale, a promotional that Luxottica offers to best customers and its correct placement in strategic points and the appropriate measures - Merchandising supervision: Veri

Gloria Isabel Velazquez Garcia

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Gloria Isabel Velazquez Garcia