Gizem Duran Senior Search Manager | Certified Scrum Product Owner (CSPO) |

Senior Search Manager

SEO Sherpa

Jun 2025 - Current (1 year 5 months)

- Transitioned to leading holistic, cross-channel SEO strategies under the new “Search Everywhere” service model of SEO Sherpa, covering all major search platforms beyond Google.
- Own the end-to-end SEO strategy across clients, integrating technical SEO with content, social search, app store optimization, and other verticals to drive comprehensive search visibility.
- Continue to lead advanced technical SEO initiatives, handling complex audits, crawling issues, and performance optimization tasks across client portfolios.
- Responsible for strategic planning, resource allocation, and task prioritization across the SEO team to ensure effective delivery of multi-channel search strategies.
- Initiated and launched the SEO B

Senior Technical SEO

SEO Sherpa

Nov 2023 - Aug 2025 (1 year 10 months)

- I am leading the technical SEO initiatives, conducting in-depth audits and collaborating with cross-functional teams to develop data-driven strategies, optimize website performance, and enhance search visibility here.
- Playing a key role in client management, handling technical SEO aspects, working with content and marketing teams to create comprehensive strategies, and pitching for new business opportunities.
- Managing the SEO Sherpa Internship Program, overseeing two cohorts per year with 8–10 interns, providing hands-on training, mentorship, and fostering skill development.
- Designing and implementing custom performance measurement frameworks for clients, ensuring alignment with business objectives beyond traditional

Technical SEO

SEO Sherpa

Feb 2023 - Nov 2023 (10 months)

- In this role, I have conducted technical SEO audits and strategy development, collaborating with cross-functional teams to enhance website performance and align SEO efforts with business objectives.
- Took on account management responsibilities for three months, ensuring seamless client communication and project execution in the absence of an Account Manager.
- Demonstrated leadership and strong performance, playing a key role in client strategy development and earning a promotion within the team.

Technical SEO Specialist

Juni

May 2022 - Nov 2022 (7 months)

- Here, I have led the 360-degree SEO strategy across multiple markets, including technical SEO, content strategy, and link-building, taking full ownership after the SEO manager’s departure.
- Developed and executed the organic growth strategy for the UK, Sweden, Netherlands, and Germany, while optimizing the e-commerce section in collaboration with the project manager.
- Conducted in-depth technical SEO analysis, implemented optimizations in Webflow CMS, and set up tracking and performance monitoring to drive measurable improvements.

Sr. SEO Executive

Sem

Dec 2020 - May 2022 (1 year 6 months)

- Provided organic growth consulting for global clients here, like FlixBus and Earth Class Mail, as well as local brands such as İş Bankası, Gratis, and Vivense, managing 360-degree SEO strategies to enhance search visibility.
- Led a team of SEO specialists, setting KPIs, overseeing client strategies, and developing personal growth plans while spearheading SEO training initiatives for SEM Academy.
- Created comprehensive SEO training materials, documentation, and video courses, educating digital marketing professionals on technical SEO, content optimization, and link-building strategies.

Sr. Digital Analytics & SEO Executive

GroupM

Oct 2020 - Dec 2020 (3 months)

- Developed and implemented advanced SEO strategies to improve organic search visibility, optimize on-page and off-page elements, conduct keyword research, and drive traffic growth through data-driven decision-making.
- Utilized Google Analytics, Adobe Analytics, and other tracking tools to monitor website performance, analyze key metrics (traffic, conversion rates, user behavior), and generate actionable insights to optimize digital campaigns.
- Conduct website audits, improve site structure, fix crawl errors, optimize page speed, and collaborate with content teams to enhance content relevancy and search engine rankings.

Digital Analytics & SEO Executive

GroupM

Jun 2019 - Oct 2020 (1 year 5 months)

- Assisted and executed on-page and off-page SEO strategies, including keyword research, metadata optimization, and link-building efforts to improve search engine rankings and organic traffic.
-Supported the tracking and analysis of website performance using Google Analytics, Google Search Console, and other SEO tools, generating insights to enhance digital marketing strategies.
-Collaborated with content and web development teams to ensure SEO best practices, improve page load speed, enhance user experience, and address technical SEO issues.

Gizem Duran

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Gizem Duran

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