Giuliana Lucilla Rolandelli Marketing and Social Media Specialist | UGC &

Influencer Manager & Marketing Coordinator

Wander

Jan 2025 - Current (1 year 10 months)

As an Influencer Manager & Marketing Coordinator, I lead and scale influencer partnerships to enhance brand visibility and drive measurable results across Instagram, TikTok, and YouTube. I develop and execute influencer marketing strategies that align with both brand and business goals, sourcing, vetting, and negotiating collaborations with creators, particularly focusing on group influencers to maximize awareness and growth. Collaborating with influencers, I produce authentic, on-brand content that showcases Wander's homes and experiences while building and nurturing long-term relationships with influencers and their management teams. I create contracts, briefs, and tracking links to streamline influencer partnerships and measure and analy

Brand Manager

L'OREAL Argentina

Jan 2024 - Dec 2025 (2 years)

As Brand Manager for L'Oréal Paris Hair Color, I was appointed after completing the Management Trainee program, where I led 360° product launches that integrated digital ads, influencer campaigns, and organic social content to enhance market penetration and brand equity. I developed consumer-driven marketing strategies that significantly boosted brand awareness and strengthened engagement across various touchpoints. My role involved producing creative briefs and overseeing end-to-end content production, including photo and video shoots in collaboration with agencies, stylists, and influencers. I spearheaded influencer partnerships and storytelling campaigns aligned with brand moments and audience insights, executing the Magic Retouch campai

Management Trainee

L'OREAL Argentina

Jan 2023 - Dec 2024 (2 years)

As a selected participant in L'Oréal's highly competitive Management Trainee Program, I completed three strategic rotations that provided a comprehensive understanding of the business. I delivered valuable sales insights through commercial shadowing, which contributed to the development of more effective retail strategies. My efforts in strengthening influencer marketing initiatives within the makeup category significantly increased brand advocacy and consumer trust. I led key brand initiatives for L'Oréal Paris Hair Color, driving both engagement and revenue growth. Additionally, I managed the creation of custom swag, including branded gift kits and PR boxes for influencers to promote product launches. This involved concept development, so

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Account Executive

The 3 Hundred Agency

Jan 2022 - Dec 2023 (2 years)

Managed brand communication strategies for Vichy, Kérastase, and Matrix, delivering impactful campaigns that enhanced brand visibility. Developed compelling creative executions aligned with L'Oréal's objectives, resulting in increased brand recognition. Facilitated seamless agency-client collaboration, ensuring brand goals were met with high-quality deliverables. Additionally, leveraged my experience with TikTok to support social strategies for beauty brands at The 3 Hundred Agency, where I collaborated with creators to adapt brand messages into engaging short-form content. This involved reviewing deliverables, guiding creative direction, and analyzing performance metrics to optimize future briefs, ultimately strengthening my ability to tra

Marketing Intern

SANOFI AVENTIS

Jan 2021 - Dec 2022 (2 years)

Coordinated approval and distribution of promotional materials for insulin brands, improving brand consistency. Executed online events for medical professionals, enhancing engagement and educational outreach. Analyzed event data and optimized reporting methods, increasing efficiency in decision-making for medical sales reps.

Digital Marketing Assistant

Conway+Partners

Jan 2021 - Dec 2021 (1 year)

As a Digital Marketing Assistant, I collaborated closely with the design team to develop impactful branding campaigns and project proposals tailored for the hospitality and luxury real estate sectors. My responsibilities included designing pitch presentations and creating engaging marketing and social media content for various international clients across the US, Europe, and the UAE. While my role did not focus primarily on long-form script writing, I honed my skills in writing structured copy and narrative-driven content for digital campaigns. This experience required me to adapt tone, messaging, and sequencing of ideas to effectively guide the audience through a clear story or call to action—skills that are directly transferable to script

Marketing intern

The Coca-Cola Company

Jan 2020 - Dec 2021 (2 years)

Researched Expand Choice innovation projects for soft drinks in South Latin. Managed day-to-day sales indicators and data analytics for Coca-Cola Peru. Created sales indicators for all Coca-Cola brands (stills, soft serve drinks and waters). Designed a more efficient report to integrate e-commerce sales data in LATAM (WABI and other e-commerce platforms). Collaborated in projects to promote returnable bottle habits, increase single-serve consumption and align promotion campaigns with Peru's cultural preferences and idiosyncrasies.

INKOMPASS Intern

Philip Morris International

Jan 2018 - Dec 2019 (2 years)

As an INKOMPASS Intern at Philip Morris International, I played a pivotal role in enhancing internal communication protocols between manufacturing plants and corporate offices. I designed an e-newsletter that effectively disseminated information and news, significantly improving communication and connection across teams. Additionally, I organized town halls to foster a sense of community and engagement among employees. My involvement in digital marketing included participating in the development of digital upskilling initiatives focused on CRM, social content, e-commerce, and SEO, which were successfully launched for teams in Uruguay and Argentina. Although my work was closely related to B2B marketing dynamics, it primarily focused on inter

Giuliana Lucilla Rolandelli

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Giuliana Lucilla Rolandelli

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