Giselle Méndez Ramírez

Giselle Méndez Ramírez

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Marketing Director | Sales Director | Digital Marketing | Performance Marketing
Mexico City, Mexico

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Résumé


Jobs verified_user 0% verified
  • P
    Founder
    Propósito Humano
    Nov 2022 - Jun 2023 (8 months)
    Desarrollo de metodología para evaluar el talento humano con enfoque personal y profesional. Herramienta ideal para coaches y reclutadores. Además de obtener un assessment individual, generamos evaluaciones de equipos, áreas y organizaciones completas, detectando sus fortalezas y los puntos ciegos.
  • inConcert
    Global Marketing Director
    inConcert
    Apr 2022 - Dec 2022 (9 months)
    Training and administration of work teams (5 managers and 20 people in my charge) Development, execution, control and monitoring of the annual marketing plan focused on results Brand building and implementation of the brand ecosystem Acquisition of prospects (B2B leads) by product and region Creation of campaigns by product, defining buyer personas, value proposition, customer journey to attract B2B leads for each product
  • t
    Marketing Director
    tzune
    Jan 2020 - Mar 2022 (2 years 3 months)
    Coordination of the design, registration and construction of the brand from scratch Development of brand applications, website, POP materials, image and content in the APP Customer acquisition and retention (online and in the field)
  • I
    VP Operations and Finance
    Incubeta Extendo
    Sep 2018 - Jan 2020 (1 year 5 months)
    En mi rol como VP de Operaciones y Finanzas, gestioné las áreas de Operaciones, Administración y Finanzas, así como Recursos Humanos, supervisando a cinco gerentes y un equipo de 80 personas. Además, aunque la gestión de ventas no era una responsabilidad principal, mi experiencia previa en Tzune, UTEL y Códice, donde lideré equipos de ventas que variaban de 5 a 500 personas, me permitió desarrollar habilidades estratégicas en la gestión de equipos comerciales, lo que complementó mi capacidad para optimizar procesos operativos y financieros en la organización.
  • U
    Sales and Marketing Director
    UTEL University
    May 2012 - Aug 2018 (6 years 4 months)
    Responsible for brand building (branding), development of the brand ecosystem, lead acquisition (online and in the field) and student enrollment Planning, administration and control of the annual budget (240M pesos per year). Coordination of the call center (250 positions) to achieve sales objectives Implementation of analytics to optimize results
  • C
    Sales and Marketing Director
    CODICE
    Nov 2011 - May 2012 (7 months)
    Responsible for reaching the commercial objectives of marketing, sales and collections for a web development agency, digital marketing and Analytics Follow up commercial annual goal
  • Á
    Project Manager
    Ábargon
    Mar 2006 - Jan 2009 (2 years 11 months)
  • C
    Project Leader
    CODICE
    Apr 2005 - Feb 2006 (11 months)
Education verified_user 0% verified
  • IPADE Business School
    CMO Digital Leadership Program
    IPADE Business School
    Jan 2015 - Dec 2015 (1 year)
  • B
    Master in Business Administration, Business, Management, Marketing, and Related Support Services
    Business School de la Universidad Tecnológica Latinoamericana en Línea
    Jan 2013 - Dec 2014 (2 years)
  • Tecnologico de Monterrey
    Degree, Communication Sciences
    Tecnologico de Monterrey
    Jan 2000 - Dec 2005 (6 years)
Awards verified_user 0% verified
  • U
    Excelencia Académica
    UTEL
    Jul 2015
    Excelencia académica Por 9.88 de promedio en el MBA
  • Tecnologico de Monterrey
    Mención Honorífica
    Tecnologico de Monterrey
    May 2005
    Por 93 de promedio al egresar del Tecnológico de Monterrey
  • UNESCO
    Concurso de fotografía: Los objetivos de desarrollo del Milenio, planeados por las Naciones Unidas para el 2015.
    UNESCO
    Jan 2005
    Fotografía El primer vagón Ganadora del 1er lugar. Categoría digital Organizado por la UNESCO y el Tecnológico de Monterrey.