Marketing & Communication Coordinator
Fiplasto
Mar 2016 - May 2019 (3 years 3 months)
Reporting to the General Management. Start-up of the area;
marketing plan development; budget management; integral
renovation of the brand's image and POP materials; organization of internal and external events, fairs and design contests; launch of the
e-commerce web site; relaunch of the company's institutional
website; creation of the Facebook fan page and Instagram profile;
delineation and supervision of offline and online marketing
campaigns; research and preparation of trend reports for the development of new products (I+D). Communication: press agency
supervision, content writer of press releases and internal
newsletters; coordination of events with journalists.