International Marketing & PR/Branding Manager
Acer
Jan 2002 - Dec 2004 (3 years)
Acer ranks among the world's top ten branded PC vendors and designs marketing IT solutions including desktop/mobile PCs, servers/storage, displays, peripherals, and e-business solutions.
Developed strategic initiatives for global corporate issues; including corporate communications plans, brand messaging, internal communication & events, corporate giving guidelines, intranet/extranet development; managing PR/Adv. vendors
Managed Acers Sports sponsorship program including local/ regional/global events responsible for planning, establishing guidelines, and internal & external promotional activities. Tied in with Acer Brand strategy programs; handled the Taiwan Major League Baseball sponsorship, Acer Taiwan Golf Ope