Giancarlo Gomez Del Chiaro Gerente

Gerente

Pwc Colombia

Oct 2024 - Aug 2026 (1 year 11 months)

Lideré el desarrollo comercial y de mercadeo de la firma, con responsabilidad sobre posicionamiento, generación de oportunidades, fortalecimiento de relaciones con clientes y articulación de capacidades profesionales para llevar soluciones relevantes al mercado.
· Impulsé una visión comercial basada en el conocimiento del cliente, la colaboración entre áreas y la disciplina de seguimiento.
· Articulé capacidades técnicas y comerciales para convertir necesidades empresariales en propuestas de valor.
· Fortalecí relaciones con clientes y aliados, buscando generar oportunidades sostenibles y de largo plazo.
· Contribuí al posicionamiento de la firma y a una presencia más consistente e

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Commercial and Marketing Director

PKF Cabrera Internacional S.A

May 2023 - Feb 2024 (10 months)

I was responsible for managing all commercial and marketing activities. My focus is on generating business opportunities, building strong public relations with key clients, and implementing innovative strategies to stand out in the market and social networks through organic campaigns that have allowed us to grow consistently.

The ability to convey the values and benefits of our services has been crucial in building trust and loyalty with our clients. Additionally, I relied on digital marketing techniques and advertising campaigns to expand our reach and attract new followers and customers.

Together with my team, we positioned Cabrera Coffee as a reference in video marketing in PKF LATAM.

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Strategic Negotiator

CAVASA Central de abastecimientos del Valle del Cauca SA

Oct 2019 - May 2023 (3 years 8 months)

Responsible for structuring and implementing negotiations with strategic suppliers, ensuring high-performance commercial relationships, efficient supply, and sustainable profitability for the business.

• I participated in the structuring and implementation of the SIESA Commercial software, which standardized the process and improved efficiencies in inventory management, billing, and order tracking.
• Reduced delivery times and returns by 90%.
• During the quarantine periods due to the pandemic and the subsequent national strike, I managed to maintain the efficiency of the company's operation consistently.
• Implemented effective purchasing management strategies that led to a sustained reduction in costs exceeding 7

Consultoría Financiera

Comfinagro S.A

Jul 2017 - Sep 2019 (2 years 3 months)

• Conocimiento en el registro y gestión de facturas en la BMC, así como en la ejecución de Repos sobre Certificados de Depósito de Mercancía (CDM), con y sin garantía FAG. • Conocimiento en el Mercado de Compras Públicas y experiencia en la compra y venta dentro de este mercado y en la gestión de Contratos Forward. • Experiencia en el comercio de Commodities Agrícolas. • Familiaridad con las operaciones de Mercado Abierto y capacidad para operar en este tipo de mercado.

Independent Professional

Comfinagro S.A

Jul 2017 - Sep 2019 (2 years 3 months)

Financial consulting using tools available in the Colombian Mercantile Exchange de Colombia.

• Knowledge in the registration and management of invoices in the BMC, as well as in the execution of Repos on Certificates of Deposit of Merchandise (CDM), with and without FAG guarantee.
• Knowledge in the Public Purchases Market and experience in buying and selling within this market and in managing Forward Contracts.
• Experience in the trade of Agricultural Commodities.
• Familiarity with Open Market operations and ability to operate in this type of market.

Director of Commercial Projects

Hoteles Spiwak

Dec 2016 - Jun 2017 (7 months)

Responsible for opening new markets for the Spirito and Colinas de Arroyo Alto projects. I led negotiations with national and foreign private investment funds through investment desks.

• Restructured the commercial argumentation and defined the commission scheme to optimize sales processes and procedures.
• Selected, trained, and empowered the sales force to achieve results.
• Designed and implemented marketing and sales strategies aimed at meeting budgetary targets.
• Implemented strategies in financial, commercial, and marketing analysis to be used as part of the commercial pitch.
Data analysis

Western Regional Manager

Rentandes

Sep 2016 - Dec 2016 (4 months)

Led commercial management and portfolio administration. Represented the company at relevant events and established clear guidelines for managing regional operations.

• Opening new markets and maintaining the existing customer base.
• Prepared and presented detailed financial studies on the placement of assets in renting to the board of directors.
• Structured investment projects for clients before the board of directors for approval and follow-up.

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Elite

Elite International Americas S.A.S.

Jun 2014 - Sep 2016 (2 years 4 months)

Estructuré y gestioné portafolios de inversión altamente rentables, compuestos por productos no correlacionados con el sistema financiero.
• Consolidé nuevas negociaciones con clientes B2B y B2C.
• Llevé a cabo reuniones con clientes, presentando diferentes opciones de negociación.
• Cumplí con los objetivos de ventas y capacitación de nuevos vendedores.
• Realicé estudios de mercado para identificar nuevos nichos de mercado y ser utilizados en favor de la regional.

Master Financial Consultant

Elite Alternativas de inversión

Jun 2014 - Sep 2016 (2 years 4 months)

Structured and managed investment portfolios, composed of products not correlated with the financial system.

• Consolidated new negotiations with B2B and B2C clients.
• Conducted closing meetings with clients, presenting different negotiation options.
• Achieved sales and training objectives for new salespeople.
• Conducted market studies to identify new niches and use them to benefit the region.

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GENERAL MANAGER

CENTRO COMERCIAL PALMETTO PLAZA

Dec 2012 - Jul 2013 (8 months)

Promoted the optimal growth of the Shopping Center and represented it to external agents, including owners, tenants, and local authorities. Worked collaboratively with other managers to formulate and execute effective promotional strategies to attract new businesses and increase the profitability of the shopping center.

• Consistently increased common area expenses by more than 10% compared to the budget.
• Organically increased social media followers in less than 6 months, from 1,500 to over 11,000.
• Implemented effective strategies that maintained an occupancy rate of 92% in the property.
• Led the construction of the customer loyalty plan that laid the groundwork for the future implementation of a CRM.

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Regional Commercial Director - Southwest Colombia

Century Fire Protection of North Florida

Jan 2011 - Dec 2012 (2 years)

Responsible for planning and executing sales in the Southwest departments of Colombia (Valle, Cauca, and Nariño).
• Successfully achieved sales targets and customer follow-up, acting as a liaison between the headquarters in the US and the Colombian subsidiary with its main office in Bogotá, Colombia.
• Implemented effective strategies to establish and maintain public relations with a wide range of business leaders, company managers, governmental entities, as well as shopping centers.
• Participated in meetings with direct reporting to the board of directors in Tampa, United States, via video conference.

Commercial Director

Supergiros

Sep 2010 - Dec 2010 (4 months)

I led the commercial department and directed the marketing team of Colombia's second largest money transfer company in terms of operations, and the first in terms of coverage, with over 3,100 offices in more than 700 municipalities across the 32 departments of the country.

• With the aim of increasing TOM and TOH indicators, a regional marketing policy was implemented through local TV, press, and radio, to support national advertising. This initiative was carried out in collaboration with Media Edge (MEC), with the creation of a strategic media marketing and advertising plan for the year 2011, in which over COP$7,000MM were invested. As a result of these actions, a 10% increase in TOM and TOH indicators was achieved, thus reachin

Giancarlo Gomez Del Chiaro

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Giancarlo Gomez Del Chiaro

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