Gershom Gannon-O'Gara

Sr. Manager, Business Systems - Solutions and Delivery

Dandy

Jan 2022 - Dec 2025 (4 years)

As a Sr. Manager, Business Systems - Solutions and Delivery, I lead the administration, enhancement, and continuous improvement of Salesforce.com across the full GTM lifecycle, which includes Marketing Automation, Sales Enablement, Quoting and Contracting, Customer Training and Scheduling, ERP, and Data Integration. I collaborate closely with leaders in GTM, Revenue Operations, Finance and Accounting, and Fulfillment/Logistics to maintain the internal systems roadmap and drive prioritization based on strategic business needs and systems infrastructure improvements. My role involves sourcing the systems roadmap to continuously deliver features that unlock long-term business goals, particularly as we expand internationally by launching multip

Senior Manager of Business Systems

Caroo

Jan 2018 - Jan 2022 (4 years 1 month)

As the Senior Manager of Business Systems, I was directly responsible for guiding both business process improvements and the technical scalability of Caroo's systems through ongoing development in the CRM, CPQ/Billing, ERP, and Marketing Automation toolset to facilitate continuous business transformation. I worked closely with Sales and Operations leadership to establish both long- and short-term systems roadmaps for an ecosystem that included Salesforce.com, NetSuite, Zuora, Tableau, and Marketo, which encompassed CPQ migration and updated process flows to accommodate the changing business model. I led systems, IT, and business integration through the acquisition of another company, significant business model changes, the transition to a f

Senior Associate Director, Information Design and Technology

Columbia Business School Executive Education

Jan 2014 - Jan 2018 (4 years 1 month)

Responsible for strategy, planning and execution of all online technology initiatives include supervising the development, implementation and management of all website-based systems, CRM systems, and new media development. Driving the adoption of Marketing Automation practices and providing technical support for lead generation initiatives including webinar series and social media campaigns. Scaled webinar lead generation initiatives to become a primary lead funnel. Contributing and advising on improvements to the Executive Education department's use of technology for sales, program operations, and customer service. Building and managing the internal team and working cross-departmentally to leverage technical resources from across the unive

Web Manager

Columbia Business School Executive Education

Jan 2008 - Jan 2014 (6 years 1 month)

CRM (Salesforce.com) administration and development focusing on integrating additional business units and processes into the CRM implementation. Implementing and migrating to Salesforce Sales / Service Cloud from legacy systems. Technical Lead for marketing automation (Pardot) implementation. Maintaining CRM reporting and overseeing report building and data health monitoring consistency and accuracy. Outlining CRM development roadmap. Advising on data collection and strategic goal alignment.

Gershom Gannon-O'Gara

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