Gerardo Serrano

Why do 70% of digital transformations fail?
The answer lies in that space between technology and people. As Chief Digital Officer as a Service, I have guided more than 100 organizations on their digital transformation journey over the past 30 years. My approach integrates technology orchestration with cultural change, turning resistance into momentum and silos into synergies. The Buffer Method has enabled midsize companies to accelerate their transformation by up to 3x, while maintaining a positive ROI from the first year. We combine cloud-first architecture with data-driven change management, creating a clear path to digital maturity. Expert in: Design and execution of end-to-end digital transformation strategies. Cloud-native enterprise architecture and application modernization. Cultural alignment and development of digital capabilities. Digital government and business process optimization.