Gerald Lucero
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Gerald Lucero

Gerald Lucero  new_releases

About

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Content & SEO Manager
Bogota D.C., Colombia

Contact Gerald regarding: 

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Full-time jobs
Starting at USD1.5K/month
Flexible work
Starting at USD45/hour

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Résumé

Jobs verified_user 0% verified
  • C
    Content & SEO Manager public Remote experience
    Mar 2022 - Aug 2022 (6 months)
    - Responsible of improving the performance of MDC Trading Academy (both English and Spanish) & The Investor U's content in SERP rankings working in three phases: - Making an audit to understand the status of the website, and what we need to improve, how, who would be involved in the process, and more. - Doing a benchmark to understand what the competitors were doing, which topics they were writing about, and how we can do it better. - Creating the content and SEO plan for Q2, Q3 and Q4. - Reorganizing the team to work on new goals. - Fixing the structure of the website, orphan pages, and everything related to page depth. - Creating new landing pages for products, resources, live events, contact, about us, and video content. - Working with t
  • Vengreso
    Senior Digital Marketing Specialist public Remote experience
    Vengreso
    Sep 2021 - Mar 2022 (7 months)
    - Planning and execution of short-, medium- and long-term strategies to maintain and/or climb positions on Google with Vengreso's contents (blog articles, landing pages, etc.) - Reviewing and editing of contents sent by freelancers or agencies for approval/rejection. - Managing the overall content strategy. - Responsible for outlining new content for the blog. - Responsible for maintaining the health of the site at the highest possible level (everything regarding technical SEO and especially Core Web Vitals). - Responsible for analyzing opportunities for backlinks. - Helping in the redesign of the blog homepage. - Responsible for using the heatmap tool 'Lucky Orange' to analyze the performance and user's behavior in certain sections of the
  • Vengreso
    Digital Marketing Specialist
    Vengreso
    Dec 2020 - Sep 2021 (10 months)
    - Checking meta tags, alt texts, making URLs more friendly, interlinking, adding Schema markup and Table of Contents to the contents, looking for backlinks, solving technical SEO issues with the WebDev team. - Doing keyword research for content creation. - Helping with the optimization of the UX design. - Working with Ubersuggest, Semrush, Google Search Console and Google Analytics reports to provide insights about the organic performance of the website. - Optimization and organization on HubSpot clusters of 3,000+ old posts published on the blog. - Responsible for ordering MarketMuse briefs for content creation and/or optimization.
  • Connectas
    Digital Marketing Specialist
    Connectas
    Aug 2019 - Dec 2020 (1 year 5 months)
    - Keyword research for content creation. - Writing of utility notes for journalists. - Responsible for endomarketing strategies with the international network of CONNECTAS journalists. - Daily management of Twitter and Facebook accounts. - Recording of podcasts. - Sending newsletters using MailChimp. - Activation and tracking of campaigns on Google Ads. - PR with partner organizations. - Weekly/monthly elaboration of social media and organic performance reports.
  • E
    Senior Content Creator - Community Manager
    El Nuevo Siglo
    Apr 2018 - Mar 2019 (1 year)
    - Writing news for the website and newspaper. - Coverage of events and conducting interviews. - Definition, implementation and monitoring of the strategy on Facebook, Twitter and organic. - Production and video recording every Friday of the major contents of the weekend in the newspaper.
  • CIMACAST SAS
    Content Creator - Community Manager
    CIMACAST SAS
    Nov 2016 - Feb 2018 (1 year 4 months)
    - Generation of articles about hot topics for the EsTrending website. - Management of Twitter and Facebook accounts. - Monitoring and analysis of the performance of the articles.
  • NTN24
    Senior Content Creator public Remote experience
    NTN24
    Nov 2015 - Dec 2016 (1 year 2 months)
    - Publication of news about science, technology and environment topics. - Research topics in order to produce special contents.
  • Union Radio
    Guest Producer public Remote experience
    Union Radio
    Mar 2015 - Mar 2016 (1 year 1 month)
    - Production of the technology section of the program. - Discuss with the broadcasters about technology news.
  • Globovisión
    Producer of Noticias Globovisión Tecnología
    Globovisión
    Oct 2014 - Nov 2015 (1 year 2 months)
    - Writing news for the newscast. - Voice recording of the content. - Searching for guests for the newscast.
  • Globovisión
    Coordinator of Noticias Globovisión
    Globovisión
    Feb 2014 - Jul 2014 (6 months)
    - Creating content with the most important news of Venezuela and the world. - Voice recording of the content. - Organization of the daily structure of the newscast. - Assignment of news to be written to the team of journalists. - Coordination of the technical team and the news anchor during the broadcast.
  • Globovisión
    Journalist
    Globovisión
    Dec 2013 - Feb 2014 (3 months)
    - Creating content about the most important news of Venezuela and the world. - Voice recording of the content.
Education verified_user 0% verified
  • Vengreso
    Hippo Video Mastery public Remote experience
    Vengreso
    Mar 2022
  • Vengreso
    LinkedIn Video Mastery public Remote experience
    Vengreso
    Feb 2022
  • SEMrush
    Test de Link Building
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEMrush
    Test de Rastreo de Posición
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEMrush
    Test de SEO Técnico y SEO On Page
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEMrush
    Test de SEO móvil, local e internacional
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEMrush
    Test de análisis competitivo e investigación de palabras clave
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEMrush
    Test de gestión, generación de informes y colaboración
    SEMrush
    May 2021 - Current (4 years 1 month)
  • SEO EN DÍAS
    Curso de 5 días de SEO técnico
    SEO EN DÍAS
    Jan 2021 - Current (4 years 5 months)
  • Vengreso
    Selling with Video
    Vengreso
    Dec 2020 - Current (4 years 6 months)
  • Vengreso
    Selling with LinkedIn
    Vengreso
    Dec 2020 - Current (4 years 6 months)
  • Purdue University
    Digital Media Analytics: Using ‘Listening Data'
    Purdue University
    Aug 2020 - Current (4 years 10 months)
  • Purdue University
    Digital Media Analytics: Paid Media
    Purdue University
    Aug 2020 - Current (4 years 10 months)
  • Purdue University
    Digital Media Analytics: Earned Media
    Purdue University
    Aug 2020 - Current (4 years 10 months)
  • B
    Curso SEO y Monetización
    BigSEO Academy
    Aug 2020 - Current (4 years 10 months)
  • Edutin Academy
    Curso posicionamento web SEO
    Edutin Academy
    Jul 2020 - Current (4 years 11 months)
  • Udemy
    Curso Online de Google Search Console
    Udemy
    Jul 2020 - Current (4 years 11 months)
  • Google Analytics for Business
    Google Analytics para principiantes
    Google Analytics for Business
    Mar 2019 - Current (6 years 3 months)
  • IAB Spain
    Fundamentos de Marketing Digital
    IAB Spain
    Mar 2019 - Current (6 years 3 months)
  • Universidad Católica Santa Rosa
    Licenciatura en Comunicación Social Comunicación Social, Periodismo
    Universidad Católica Santa Rosa
    2008 - 2012 (4 years 1 month)
Awards verified_user 0% verified
  • Globovisión
    Explosión Creativa
    Globovisión
    Jul 2015 - Jul 2016 (1 year 1 month)