Beatriz Mata

Team Leader

Frubis

Feb 2021 - Current (4 years 1 month)

Greater Buenos Aires • Lead and develop digital marketing strategic plans, campaign set up and analysis of search and paid social campaigns in the different team accounts. • Ensure that all clients KPIs and objectives are met both short and long term. • Improve the team accounts workflows and processes to maximize efficiencies and performance of campaigns • Evaluate digital trends, potential new channels and insights to optimize client's ad spend. • Collaborate with different stakeholders to facilitate the execution of the digital marketing project deadlines in order to ensure an efficient implementation

Account Manager

Frubis

Sep 2018 - Feb 2021 (2 years 6 months)

• Developed paid media campaigns across multiple digital platforms (i.e Facebook Business Manager and Google Adwords) with high conversion rates, maximized profitability or branding goals. • Managed client budgets over 500k/Month • Created ongoing optimization efforts of Search and Paid Social campaigns, including daily budget monitoring, bid management, audience planning, creative, and full-funnel conversion strategy based on performance history. Developed Capabilities: • Understanding of the client's business environment and competing strategies • Perform competitive analysis and identify gaps and opportunities in the marketplace • Select appropriate frameworks, tools and approaches to use in solving client problems • Lead

Senior Account Strategist

Frubis

Apr 2018 - Aug 2018 (5 months)

• Implemented Digital Marketing campaigns on different platforms. • Monitored budget and optimization to improve existing digital marketing campaigns. • Analyzed digital marketing campaign performance against KPI's through weekly/monthly reports. Developed Capabilities: • Campaign creation • Keyword/audience development • Budgeting • Assisting in taking complex data and turning it into consumable reports.

Account Strategist

Frubis

Apr 2017 - Apr 2018 (1 year 1 month)

Product Assistant

Globad

Oct 2016 - Mar 2017 (6 months)

• Tested the content of digital mobile campaigns • Monitored digital campaigns and providing daily reports to the performance team

Beatriz Mata

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Beatriz's behavioral traits
Beatriz's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Beatriz Mata