Gabriela Rosas Eggermont
About
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Marketing Manager
Querétaro, Mexico
Résumé
Jobs
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Commercial Managementjohnson&johnsonApr 2022 - Current (4 years 5 months)- Product Managerjohnson&johnsonAug 2018 - Mar 2022 (3 years 8 months)- Marketing para dispositivos médicos en cirugía abierta y laparoscópica Leader of Electrosurgical and Stapling Products for Gynecology and Colorectal Specialties •New product launch (5 extension lines in 2 years) •Portfolio leaders in the Indirect Segment (Distributors and in Public Sector) •Digital marketing tools and trainings •Educational Workshops and Congresses
- Marketing Health Care Supervisor3MJan 2016 - Aug 2018 (2 years 8 months)- Líder de 4 portafolios de producto para Quirófano, Monitoreo de Pacientes y Auscultación (215 skus) - Crecimiento acumulado del 25% en moneda local con Estetoscopios Littmann - Lanzamiento de nuevos productos – Venta récord en LATAM de $100K USD durante el mes de introducción del estetoscopio de especialidad en el Congreso de Cardiología. Leader of 4 product portfolios for OR, Patient Monitoring and Auscultation (215 skus) •Growth of 25% MXN with Littmann Stethoscopes. •Incremental projects of $ 2.5 M USD in Government Hospitals with Electrodes, Antiseptics and Hand Hygiene. •Price strategies, channel and end user (Scales by volume, Bundles, Loans, Discounts for temporality) •Positioning of Littmann stethoscopes as 3M's best-selling
- Industrial Marketing Coordinator3MOct 2012 - Jan 2016 (3 years 4 months)- Desarrollo de ferias técnicas en Centros de Ingeniería Automotriz, premiadas y replicadas como mejores prácticas a nivel mundial - Implementación local de herramienta global para el mapeo de cuentas y la identificación de penetración por producto - Crecimiento acumulado del 45% en USD para el Centro de Mercado Automotriz Development of technical fairs in Automotive Engineering Centers, awarded and replicated as best practices worldwide. •Implementation of a global tool for account mapping and identification of product penetration in automotive assembly lines. •Growth of 45% in USD for the Automotive Market Center.
- 1Marketing Coordinator1up EventsOct 2011 - Sep 2012 (1 year)- Coordinación de Eventos, Stands, Fiestas tema, Materiales promocionales, Activaciones de producto, Catering y Convenciones para marcas de Consumo Masivo - Líder de desarrollo creativo para Huawei, Coca Cola, Sony, Disney, Banorte y Aeroméxico Events coordination and execution, Stands, Theme Parties, Promotional Materials, Product Activations, Catering and Conventions for Consumer industry. •Creative development leader for Huawei, Coca Cola, Sony, Disney, Banorte and Aeromexico.
- Sales RepresentativeEli Lilly and CompanyJun 2010 - Sep 2011 (1 year 4 months)- Inclusión al cuadro básico del Seguro Popular con Strattera en el Hospital Infantil Federico BIDS Inclusion with Strattera at the Federico Gómez Hospital. (Seguro Popular) •Neuroscience and Metabolic Line.
- MMarketing TraineeJan 2010 - May 2010 (5 months)Best Neuroscience campaign award for integration with Medical Patient with Strattera (Attention Deficit Hyperactivity Disorder Treatment)
- Sales and Marketing ApprenticeEli Lilly and CompanyFeb 2008 - Dec 2009 (1 year 11 months)- Premio a mejor campaña de Neurociencias por integración con Paciente Médico con Strattera (Tratamiento para el Déficit de Atención e Hiperactividad)
- LLAN Commercial Management Leader (Sales Excellence)Salesforce Module implementation LAN (Financial transactions, Salesforce Excellence, Planning) •Change management and tool/process adoption and reporting campaigns
Education
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- UMaster of Business AdministrationUIW ITESM UIAAug 2015 - Dec 2016 (1 year 5 months)
- DDiplomaMay 2014 - Oct 2014 (6 months)
- BBachelor´s DegreeJan 2006 - May 2010 (4 years 5 months)