Guillermo Florez Mestre Growth Marketing & CRO Specialist

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Marketing Manager / Growth Marketing Consultant

BioTech Home & Office

Dec 2024 - Current (1 year 11 months)

I lead growth marketing, website strategy, tracking, and conversion optimization for BioTech Home & Office, a U.S.-based home services company. My work connects paid media, GA4/GTM tracking, landing page strategy, funnel analysis, service positioning, and voice-of-customer insights to improve lead generation and conversion. I develop CRO-focused service pages, optimize lead-generation flows, support acquisition channels like Google Ads, Meta, Yelp, and Nextdoor, and translate customer concerns into clearer messaging, stronger CTAs, FAQs, offers, and sales enablement materials.

Senior Programmatic Analyst

PGD LATAM

May 2022 - Current (4 years 6 months)

I manage and optimize programmatic and paid media campaign execution across platforms such as DV360, The Trade Desk, Google Ads, and Meta Ads, ensuring accurate setup, QA, pacing, reporting, and performance optimization. My work focuses on translating campaign data into actionable insights, identifying optimization opportunities across budgets, audiences, placements, creatives, and KPIs, and maintaining execution quality across multiple client accounts. This role has strengthened my analytical thinking, media performance discipline, stakeholder communication, and ability to connect platform execution with broader growth and marketing objectives.

Digital Growth Strategist

Eme Growth and Development Agency

Jun 2021 - May 2022 (1 year)

I managed digital growth strategy for 5-7 client accounts, building ROI-focused marketing plans across paid media, organic content, social media, landing pages, funnels, and marketing automation. My role was to understand each client’s business goals, design acquisition and conversion strategies, coordinate execution across channels, and optimize campaigns to generate leads, sales, and measurable business outcomes. This experience strengthened my ability to connect strategy, creative direction, performance marketing, client management, and conversion-focused execution across different industries and business models.

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Copywriter

Sercreativo Inc

Jan 2021 - May 2021 (5 months)

Responsible for the creation of content for Social Networks and client's Blog. In addition to writing Landing Pages, Sales Pages, emails and videos for ads, understanding the client's value proposition and communicating it in a creative way.

Guillermo Florez Mestre

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Guillermo Florez Mestre