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Gabriela Vargas Ibañez

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Barranquilla, Atlantico, Colombia

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Résumé

Jobs verified_user 0% verified
  • B
    Brand & E-commerce Consultant
    Brancolor
    Jun 2024 - Aug 2025 (1 year 3 months)
    Led the transition from a B2B to a B2C model, designing strategies focused on direct consumer engagement. Implemented standard operating procedures across all communication channels, improving team consistency and efficiency. Launched and configured the Shopify store: coordinated photo sessions, wrote product descriptions, and set up payment systems. Measured and analyzed B2C sales growth using Meta Business Suite metrics to guide strategic decision-making.
  • E
    Marketing Director
    El Gallo Ciego
    May 2022 - May 2024 (2 years 1 month)
    Led the brand's creative strategy, ensuring consistency across garments, merchandising, and digital communication. Coordinated events and digital campaigns that strengthened brand positioning and expanded the audience base. Created and edited Instagram content with an emphasis on storytelling, reinforcing visual identity and audience connection. Analyzed Google Analytics data to generate insights on customer behavior and inform business objectives.
  • Morpho
    Founder & Creative Director
    Morpho
    Jun 2021 - Current (5 years 2 months)
    Founded and led a streetwear fashion brand from the ground up, overseeing all creative, commercial, and operational areas. Developed the brand's visual identity and narrative, achieving a cohesive and recognizable aesthetic across all channels. Designed and executed social media launch campaigns, increasing organic reach and community engagement. Directed audiovisual and editorial productions (photo shoots, reels, live sessions) with attention to aesthetic and conceptual detail. Managed the e-commerce platform on Shopify: store setup, pre-orders, product descriptions, and purchase flow optimization. Conceptualized and executed brand experiences such as pop-ups and sample sales, integrating product, community, and aesthetics. Supervised oper
Education verified_user 0% verified
  • Universidad del Norte
    B.A. in Social Communication and Journalism
    Universidad del Norte
    Jan 2022
    Barranquilla, Colombia