Gabriela Salas UI/UX Designer | Digital Strategist | Business Developer

User Experience / Interface Designer

Google

Sep 2024 - Current (2 years 2 months)

- Designed high-fidelity dashboards for internal platforms and executive-facing interfaces for Google, focused on data visualization and scalable design systems.
- Delivered user flows, wireframes, and prototypes ensuring accessibility (WCAG), brand consistency and research-driven solutions.

B

User Experience Strategist & User Interface Designer, UX/UI

Builder Homesite Inc.

Oct 2021 - Jul 2024 (2 years 10 months)

- Produced Experience Design (UX) strategies and solutions for a Real Estate e-commerce/home-buying platform, improving conversion rates, user engagement, and accessibility.
- Created responsive user interface (UI) designs and scalable design systems in Figma to ensure efficiency and consistency for the mobile and web app, aligning visual storytelling with structured UX flows.
- Managed product roadmap with stakeholders, applying research insights, analytics, and usability testing that balance business with user needs.
- Leveraged knowledge of SaaS (Software as a Service) to enhance the platform's cloud-based capabilities, allowing users to subscribe and access the application seamlessly via web browsers or apps, thereby i

G

Experience Designer & Digital Strategist

Grupo One Place

Jan 2020 - Jan 2025 (5 years 1 month)

- Designed and executed multichannel marketing and UX strategies to drive digital transformation (web presence, campaigns, content) that generated premium leads and strengthened brand positioning for the interior design and furniture studio.
- Combined UX design with business development, conducting market research to define commercial strategy, leading sales initiatives, and building client relationships, which helped balance design excellence with business profitability.
- Produced storytelling campaigns and marketing content for social media, boosting visibility and growth in the high-end design market.
- Guided cross-disciplinary creative teams and mentored junior designers in Latin America to scale production work.

Senior Creative Designer, UX/UI

Publicis Global Delivery

Jun 2014 - Jan 2020 (5 years 8 months)

- Designed a wide range of digital products for large-scale global campaigns, including responsive websites, email campaigns, landing pages, interstitials, interactive PDFs, social media assets, and online advertising banners for brands like Citibank, HPE, Sanofi, and eBay, ensuring consistency and compliance across markets.
- Led client-facing account communications, collaborating daily with onshore production managers to align priorities, supervise deliverables, and ensure seamless project execution.
- Defined project estimations, timelines, scopes, and team capabilities to maintain efficiency and high-quality output.
- Designed and built executive-level presentations for pitches and engagement meetings, ensuring clear visu

Graphic & Web Designer

SweetRush

Sep 2013 - Feb 2014 (6 months)

- Designed e-learning experiences for clients like Petco, Bridgestone, and Firestone for Storyline and Flash platforms
- Developed accessible, user-centered responsive solutions for in-house apps.
- Infographic Design and PowerPoint presentation template decks for E-learning.

C

Web Design Teacher

Colegio Universitario y Universidad Creativa

May 2013 - Dec 2014 (1 year 8 months)

- Developed and executed the web design course combining my experience in graphic and web design, including topics such as: moodboarding, wireframing, creating web styleguides
- Optimizing creative proceses using photoshop workspaces, smart objects and non-destructive design techniques for web work.

F

Adobe Photoshop & Illustrator Instructor

Fundacion Parque Metropolitano La Libertad

Jan 2013 - Apr 2013 (4 months)

- CETAV Technology Education Program
- Interactive workshops to help students understand visual communication, explore artistic expression and develop their creativity through the use of Photoshop and illustrator as a complement to their careers in 3d animation, video post production

Y

UX Designer & Strategist, Content Creator & Business Consultant

YOUxdigital

Nov 2009 - Current (17 years)

- Founded a UX consultancy/studio delivering human-centered digital strategy, visual storytelling, and design systems for startups and global clients in education, interior design, travel, healthcare, and entertainment.
- Designed and launched websites, apps, and SaaS platforms through research, prototyping, accessibility, and content strategy, driving user engagement and measurable impact.
- Led design-thinking workshops, co-creation sprints, and executive presentations, guiding stakeholders on product roadmaps, strategic user flows, and global collaborations (including Microsoft and Google partners).
- Built brand identities and narratives that integrate UX strategy with business goals; explored Human Design frameworks as a

Creative Lead

avVenta Worldwide

Jul 2007 - Sep 2008 (1 year 3 months)

- Creative Leader for Online Marketing and Digital Production.
- Communication with clients, coordinating teams of web developers and flash animators.
- Website design, web portals and CMS. Creative direction and dev production.

Gabriela Salas

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Gabriela Salas