Gabriela Ortiz

S

Webflow UI/UX Designer

SR Social Media Management, Inc

Mar 2026 - Current (8 months)

Currently designing, developing, and maintaining a responsive website in Webflow for the company’s client, the Coachella Valley History Museum, delivering an accessible, mission-driven digital experience aligned with stakeholder goals.

• Lead discovery calls with stakeholders to gather requirements, define scope, and integrate iterative feedback throughout the project lifecycle.
• Design and build a responsive Webflow website with a strong focus on usability, accessibility, and performance.
• Conduct ongoing testing and optimization to enhance user experience and audience engagement.
• Create and maintain digital documentation, including design systems, workflows, and project updates.
• Implement SEO best prac

Web Designer

Ueni Ltd

Jan 2025 - Jan 2026 (1 year 1 month)

Built custom websites for small businesses using UENI’s proprietary website builder, delivering professional, conversion-focused sites tailored to each client’s industry and goals. Collaborated with clients across diverse sectors to create functional, user-centered digital experiences.

Key responsibilities:
• Analyzed client businesses to understand their services, target audience, positioning, and brand identity.
• Designed intuitive site layouts and selected visual assets aligned with each brand’s image.
• Wrote, structured, and optimized product and service descriptions to improve clarity, engagement, and conversions.
• Ensured full responsiveness and functionality across desktop and mobile devices.
•

Web Technical Support Analyst

Thryv

Nov 2024 - Apr 2025 (6 months)

• Coach and mentor web designers on best practices in website structure, UX fundamentals, troubleshooting, and platform functionality.
• Manage and resolve complex support escalations, identifying root causes and delivering timely, client-focused solutions.
• Support website onboarding processes, guiding setups, content integration, and launch readiness.
• Create, update, and maintain websites, ensuring functionality, responsiveness, and alignment with brand standards.
• Handle inbound and scheduled calls for website maintenance, providing clear communication and technical assistance to clients.
• Collaborate cross-functionally with design and support teams to improve workflows and user experience.
• Produce an

Web Consultant

Thryv

Aug 2024 - Oct 2024 (3 months)

Responsible for designing and maintaining client websites while providing support and multimedia content production for internal and external initiatives.

• Design new websites and implement client-requested modifications to existing sites, ensuring brand consistency, functionality, and optimized user experience.
• Create, update, and maintain websites with a strong focus on responsiveness, performance, and usability across devices.
• Manage inbound calls related to website maintenance, delivering clear communication, troubleshooting issues efficiently, and guiding clients through solutions.
• Collaborate directly with clients to understand requested changes and translate them into effective technical and design up

M

Freelance Designer and Social Media Manager

Maroita & 814 STUDIO

Jun 2023 - Current (3 years 5 months)

Social Media Creation
• Developed strategic content tailored to audience segments across platforms to maximize reach and engagement.
• Tracked and analyzed performance metrics, using insights to refine content strategy, improve engagement rates, and optimize overall digital performance.
• Coordinated visual storytelling across social media, web, and campaign materials to maintain cohesive brand positioning.

Creative & Digital Work
• Directed visual identity systems, branding initiatives, and campaign design from concept to execution.
• Designed digital and print assets, including campaign materials, promotional graphics, and marketing collateral.
• Designed and developed websites aligned with brand s

Quality Control

Thryv

Nov 2022 - Sep 2024 (1 year 11 months)

Responsible for reviewing and approving artwork prior to print production for White and Yellow Pages directories, ensuring accuracy and compliance with brand and print standards.

• Conducted detailed quality checks on submitted artwork, verifying layout, typography, alignment, image resolution, and color specifications before final printing.
• Identified design, formatting, and content inconsistencies, ensuring all materials met production guidelines and client requirements.
• Collaborated closely with designers and production teams to resolve issues efficiently and maintain print deadlines.
• Communicated necessary revisions clearly to internal teams to minimize errors and reduce reprints.
• Maintained high a

C

Design and Print Intern

CEED - INTEC

Jun 2019 - Aug 2019 (3 months)

• Executed photography projects for internal and external use, ensuring high-quality visual assets aligned with brand and communication goals.
• Designed and prepared educational guides for print, focusing on clear visual hierarchy, readability, and effective information layout.
• Designed and coordinated the printing of brochures, ensuring consistency in branding, color accuracy, and production quality.
• Managed paper inventory and oversaw print accounting, tracking material usage, controlling costs, and supporting efficient production workflows.
• Coordinated with print vendors and internal teams to ensure timely delivery and adherence to quality standards.

About

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Gabriela Ortiz

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