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Gabriela Gómez Miranda

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Lifecycle Marketing Specialist

Résumé

Jobs verified_user 0% verified
  • Mode Mobile
    Lifecycle Marketing Specialist
    Mode Mobile
    • Designing, implementing, and optimizing multi-channel lifecycle marketing campaigns. • Collaborating with cross-functional teams to drive revenue growth through strategic initiatives. • Utilizing data analysis and A/B testing to generate hypotheses and improve marketing strategies. • Managing CRM processes and developing personalized customer journeys. • Monitoring and reporting on campaign outcomes and KPIs to drive performance improvements.
  • T
    Founder and Operations Manager
    The Real Experience S.A. de C.V.
    • Founded an escape room company, overseeing all aspects of business operations and experience design.
  • M
    Marketing Trainee
    Mercamétrica Ediciones S.A.
    • Assisted in executing various marketing campaigns and initiatives. • Contributed to the development and implementation of social media marketing strategies. • Monitored and analyzed marketing campaign performance using analytics tools.
  • M
    Marketing Executive
    Mercamétrica Ediciones S.A.
    • Created and executed comprehensive marketing plans, advertising campaigns, and direct marketing initiatives. • Led SEM campaigns, including search and display network advertising, conversion optimization, and remarketing. • Implemented SEO strategies, conducted competitor and keyword analysis, and improved website visibility. • Developed and delivered customer email marketing campaigns, optimizing customer journeys and lead generation. • Managed customer databases and tracked relevant KPIs to measure campaign effectiveness.
Education verified_user 0% verified
  • D
    Dual Máster en Dirección y Gestión de Marketing Digital+ Digital Project Manager
  • L
    Literature