Gabriela Huerta

Gabriela Huerta  new_releases

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Head of HR
Mexico City, Mexico
Contact Gabriela regarding: 
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Résumé

Jobs verified_user 0% verified
  • King Tide
    Head of HR Marketing
    King Tide
    Jun 2022 - Current (4 years 5 months)
    King Tide is a fast-growing Software firm based in Los Angeles, with offices in Mexico City, with 8 years in the market. Since 2020 our team has grown in 4X and we are still growing! Our company provides exceptional professional services in Software to bring brilliant digital ideas into forward-thinking clients such as Nike, Apple, Adidas, NFT's and more. Talent Attraction, increasing 2.5x new hires in the MX team. Strong communication skills for attracting talent: coordinating hiring platforms (LinkedIn, Indeed, Hireline), social media, participating on digital events and coordinating head-hunter. Creation of a standard process for sourcing, hiring, technical tests, verification & onboarding processes. Application of the laws and benefits
  • King Tide
    Head of People
    King Tide
    Feb 2021 - Sep 2022 (1 year 8 months)
    Culture, wellness & Team Building Recruitment: Developers, UX/UI & Project Managers. Creating a great Employer Brand. Finance: coordinating payroll provider.
  • S
    Sales Manager
    Spotlight MKT Latinoamérica
    Apr 2020 - Dec 2020 (9 months)

    ● Lead generation increased +38%
    ● Deals closed +27%
    ● Coordinated Social Media Strategies & Online Experiences like Digital Events for brands
  • Universidad Iberoamericana
    International Speaker @ Mercadexpo Dominican Republic
    Universidad Iberoamericana
    Nov 2019
    Presented two conferences about Micro-moments and participated in the iTrends panel talking about Programmatic and Digital journey. Understanding consumer behavior and anticipating to their needs are the keys to success in the digital world.
  • P
    Digital Marketing Professor
    Posgrados Anáhuac
    Sep 2019 - Sep 2022 (3 years 1 month)
    Quality score awarded by students: 97.8 (average of the trainings imparted on Campus Norte & Mérida) Topic: Marketing Plan: Strategy, Tactics, & Finance.
  • M
    Digital Marketing
    Marketing Digital | Gaby Huerta
    Jul 2018 - Dec 2021 (3 years 6 months)
    Digital Marketing Training clients:
    ● National: Walmart. TV Mexiquense, Lexia Research, Unleash Ventures. ITESM, UVAQ, UASLP, KMMX, Campus Party & ADI Influencer Academy.
    ● International: UNIBE Dominican Republic, Integra Marketing Bolivia, Escuela de Postgrado de la Universidad Tecnológica de Perú, Universidad del Norte de Lima.
    - Personal Branding Consulting for Professionals, increasing awareness and interactions in +25%.
    - Companies I have collaborated with: SAS Analytics, Acuity Ads & Doppler.
  • Goobec Mexico
    Marketing Advisor LATAM
    Goobec Mexico
    Jun 2018 - Oct 2019 (1 year 5 months)

    ● New Business Associate: Education & Agency services, increasing 12% leads.
    ● Social Media & Digital Marketing Strategy instructor.
  • e
    Communications Advisor LATAM
    eShow-LATAM
    Jun 2018 - Apr 2020 (1 year 11 months)

    ● Social Media Conversation growth +36%
    ● Master of Ceremonies for E-Show Mexico
    ● Columnist for Business & Tech news
  • KTBO
    Business Intelligence Manager
    KTBO
    Aug 2017 - Jun 2018 (11 months)
    Management and development of insightful reports for regional campaigns for Mattel, Ricolino, Toks, Little Caesars, Reebok, Vinte, Nespresso and Sam's Club. Sysomos, Shareablee, Youtube Analytics, Facebook Business Manager, Twitter Analytics and Data from brands were the input of the reports.
  • S
    Member of the Mexican Council of Digital Brands
    Superbrands España
    Jan 2017 - Dec 2018 (2 years)

    ● Content creator about Marketing Strategy for Directors.
    ● Social media amplifier of Superbrands' contents.
  • Digilant
    Head of Marketing LATAM
    Digilant
    Jun 2015 - Aug 2017 (2 years 3 months)
    Responsible of Marketing & Communication Strategy in Mexico and Latin America:
    ● Brand Management: Advertising, Public Relations and Social Media
    ● Logistics at events in which Digilant participated: IAB (Conecta & Innovation Days), FOMLA (Festival of Media LATAM), NewCo, EXMA, Social Media Week, Campus Party
    ● Management of Digital Days for our clients
    ● Organizational Communication
    ● Business Intelligence: identification of +20% potential clients through Market Research & events
    ● Logistics for the initiative Digilant Cares: a program in which we support NPO's.
    ● Crisis Management: creation of our Social Media Guidelines, defending the brand from social media attacks.
    ●Contributed to Digital
  • Digilant
    Research & Analytics Manager @ ABInBev
    Digilant
    Jan 2014 - Jun 2015 (1 year 6 months)
    Founder of Research & Analytics area:
    ● Audience & Insight Analysis for Grupo Modelo (ABInBev: Corona, Modelo, Victoria)
    ● Understanding Internet users in Mexico and their impact on media.
    ● Projections and trends in digital and mobile media. Digital Marketing Training
    ● For Brand Managers at Grupo Modelo (ABinBev)
    ● Inside Digilant, to Ad Operations and Sales team. Active member of Digital Marketing Associations:
    ● IAB: Research Committee
    ● CIM: equivalent to the MRC (Media Rating Council) in Mexico.
  • IAB México
    Research Committee Member
    IAB México
    Jan 2014 - Jun 2017 (3 years 6 months)

    ● Participated at the Research Commitee, contributing with topics like Programmatic Advertising, Data, Business Intelligence and Multiscreen studies.
    ● Collaborated with Digital Glossary, in the Programmatic Advertising topics.
  • Havas Media
    Market Research Coordinator
    Havas Media
    Oct 2012 - Jan 2014 (1 year 4 months)

    ● Digital & Innovation projects management.
    ● Active member of the Digital Media Committee at CIM (equivalent to Media Rating Council in Mexico), participating in the improvement of studies like TGI (Target Group Index, IBOPE), EGM (General Media Study in Mexico) and metrics for digital audiences.
    ● Understanding of the Mexican Internet user through different methodologies and studies, use of ComScore platform.
    ● Use of proprietary platforms to calculate audiences and optimize campaigns.
    ● Testing of new measuring & monitoring tools for digital media.
    ● Analysis and presentation of media consumption in Mexico and in different regions of the country.
    ● Training for the Media Planning team.
  • Havas Media
    Market Research Analyst
    Havas Media
    Sep 2010 - Oct 2012 (2 years 2 months)

    ● Management and development of ad-hoc studies related to media influence and association.
    ● Use of syndicated studies to get relevant information for brands, categories and targets.
    ● Use of proprietary platforms to calculate audiences and optimize campaigns.
  • clarus digital
    Market Research Analyst
    clarus digital
    Jul 2009 - Aug 2010 (1 year 2 months)
    Responsible of delivering timely and reliable information about:
    ● Target behavior in digital and mobile platforms
    ● Global trends about digital technologies.
    ● Competition analysis on Display, Search, Social Media and Websites.
Education verified_user 0% verified
  • The Anglo
    Teacher Training Course
    The Anglo
    Jan 2006
  • Tecnologico de Monterrey
    Marketing
    Tecnologico de Monterrey
    Aug 2004 - Dec 2008 (4 years 5 months)
Publications verified_user 0% verified
  • P
    Publicidad Digital se expande en la Pandemia para alcanzar 2,200 MDD
  • E
    El caso de Cambridge Analytica y Cómo Facebook Podría Afectar tus Finanzas Personales