Senior Amazon Strategist
Extreme Commerce
Mar 2022 - Oct 2023 (1 year 8 months)
Strategically designed & executed Amazon PPC campaigns (Sponsored Products/Brands/Display) using bid optimization, granular keyword targeting, and placement adjustments to drive sales growth. Monitored real-time metrics (ACOS, CTR, CVR) and adjusted bids/budgets using forecasting tools to maintain profitability. Conducted A/B tests on ad copy, landing pages, and audience segments to refine campaigns and reduce wasted spend. Collaborated with product teams to align PPC strategies with inventory trends, launches, and seasonal demand spike. Ranking on Non-branded Keywords and tracking ranks in Data Dive (Rank Radar).