Frida Orozco

Frida Orozco

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Digital Sales Specialist
Mexico City, Mexico
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Résumé

Jobs verified_user 0% verified
  • Allianz
    Digital Sales Specialist
    Allianz
    Apr 2023 - Sep 2023 (6 months)
    -Developed action plans in collaboration with online marketing to improve quality of leads coming from website, social media and SEO. These efforts resulted in a notable 15% increase in conversion rates.
    -Owned and analyzed monthly reports, including key marketing metrics like CPA and ROI. Translated these insights into actionable recommendations to drive growth.
    -Delivered a successful bootcamp training event which aimed to boost CRM platform usage across countries. This initiative directly supported lead generation efforts, bringing in +9,000 leads.
    -Spearheaded the global migration from Google Analytics to Adobe Analytics, uniting a MarTech team to support 19 countries and ensuring continued compliance with GDPR regulatio
  • C
    Customer Experience Specialist
    Sep 2022 - Mar 2023 (7 months)
  • Stendhal Pharma
    Sales Representative
    Stendhal Pharma
    Jan 2020 - Jul 2021 (1 year 7 months)
    -Managed customer onboarding through an e-mail marketing campaign. Collaborated with creative agencies to develop personalized videos in English and Spanish, plus newsletters and a dedicated landing page. This initiative fostered positive first impressions, customer loyalty and recommendations.
    -Conducted extensive research on global loyalty program benchmarks, paving the way for a group-wide loyalty initiative for all operating entities. This initiative has the potential to significantly improve customer retention and brand loyalty across the entire organization.
    -Analyzed verbatim customer feedback and identified reasons for customer churn. Thereafter, proactively an AI-powered solution to streamline this process, ensuring conti
  • Stendhal Pharma
    Product Marketing Associate
    Stendhal Pharma
    Aug 2019 - Jan 2020 (6 months)
    Ledthearea's budget management, ensuringoptimal resourceallocationand maximizingimpact. Collaboratedcross-functionallytodevelopand implement go-to-market strategieswithSales, Business Excellence, andCRMteams. This resulted ina20%sales increasebydeliveringanoptimal brand experienceandservicethrough initiatives likefieldwork. Leadasuccessful market researchfor a newpain relief medical device. Coordinatedanexternal agency todeliver thequantitativeandqualitativeinsights. Moreover, leadcontent creationwithcreative agency. Thenewproduct gaineda13%MSinthe3th monthafter launch, exceedingqualitystandards andsecuring partnershipswith5opinion leaders and healthcareprofessionals.
  • Johnson & Johnson MedTech
    Marketing Trainee
    Johnson & Johnson MedTech
    Jan 2019 - Jul 2019 (7 months)
    -Collaborated closely with multidisciplinary teams to map clients’ needs and ensure optimal brand experience and service. This resulted in improved customer satisfaction and loyalty by delivering an optimal brand experience and service through initiatives like field visits to doctors to facilitate medical devices demonstrations and ensuring conversions.
    -Analyzed data from Salesforce and Euromonitor, and created reports with main KPIs, such as market share. Presented these insights in monthly meetings to top management, facilitating strategic adjustments and driving sales growth.
    -Successfully coordinated 3 medical congresses in Mexico and over 5 continuous medical education events in Mexico City, ensuring seamless execution for
  • Johnson & Johnson
    Brand Manager Jr
    Johnson & Johnson
    Jan 2017 - Jan 2019 (2 years 1 month)
    1. Market Data Analyst: Conducted monthly analyses and presentations of Mexico and Central America market data retrieved from Nielsen Answers. This provided valuable insights for strategic decision-making.

    2. Product Launch Specialist: Successfully delivered 5 product launches for Johnson's Baby Mexico and Central America. This likely involved tasks like creating marketing materials, coordinating logistics, and ensuring a smooth market entry for new products.

    3. Employee Engagement Champion: Organized an internal product launch with creative office branding, communication efforts to raise awareness, and engaging activities for employees. This initiative fostered internal excitement for the new product launch.
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Education verified_user 0% verified
  • IESEG School of Management
    Master of Science
    IESEG School of Management
    Sep 2021 - Jun 2023 (1 year 10 months)
  • Universidad Panamericana
    Bachelor's Business Administration and Marketing
    Universidad Panamericana
    Aug 2014 - Dec 2018 (4 years 5 months)