F
Frans van Essen
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Hillegom, Zuid-Holland, Netherlands
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Jobs
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Director of Sales, EuropeBrowzwearMar 2022 - Current (4 years 8 months)Doubled annual recurring revenue (ARR) year over year by leading enterprise sales across Europe, managing deal sizes from €10,000 to €1,000,000 and cycles of 3 to 12 months; led a team of 10 direct reportsIntroduced and optimized the use of CRM and sales analytics platforms, which improved pipeline visibility, increased forecasting accuracy, and shortened the average sales cycleManaged a portfolio of enterprise deals ranging from €10,000 to €500,000, including complex negotiations and stakeholder alignment across multiple departmentsConducted detailed market performance reviews that led to the turnaround of low-performing regions; implemented corrective sales plans that delivered measurable growth within 12 months- TVice President of Global SalesTYPEQAug 2019 - Mar 2022 (2 years 8 months)Integrated artificial intelligence applications into sales operations, which improved forecasting accuracy and contributed to a measurable reduction in operational expensesDoubled company revenue annually through global midmarket and enterprise sales strategy, CRM optimization, and sales enablement; built and managed a team of 15 direct reportsApplied a data-centric segmentation model to customer profiling, resulting in higher retention rates through targeted outreach and customized sales engagementsLaunched a structured sales training program using digital learning platforms and interactive sessions, which increased product proficiency and improved sales effectiveness across regional teamsLed the deployment of a new CRM system, streamlinin
- ISales Director, EnterpriseImpraise (SaaS Company)Jul 2018 - Jul 2019 (1 year 1 month)Managed the enterprise launch of a new software solution in coordination with product and marketing teams, aligning go-to-market plans and securing initial flagship clientsDesigned and executed an enterprise sales strategy focused on Fortune 500 accounts, which drove significant revenue growth within the first 12 monthsConducted market intelligence and competitive analysis to shape high-impact sales campaigns, resulting in increased enterprise adoption ratesLeveraged business intelligence platforms to monitor KPIs and adjust sales approaches in real time, improving responsiveness to market demands
- CSales and Business Development ManagerConnective NV (SaaS Company)Apr 2015 - Jun 2018 (3 years 3 months)Doubled annual recurring revenue (ARR) year over year by executing enterprise sales strategy and Al-driven pipeline management; led a team of 4 direct reportsLed initiatives to improve sales efficiency by applying structured change management methodologies, resulting in higher productivity across sales operationsIntegrated an Al-powered lead scoring system using machine learning models, which increased the volume of qualified leads and reduced the average sales cycleRedesigned the lead qualification process to incorporate predictive analytics, improving the SQL-to-opportunity conversion rate and enhancing sales pipeline quality
- SSales DirectorSoSecure (Security Company)Nov 2013 - Mar 2015 (1 year 5 months)Executed regional expansion strategy and data-driven sales systems, resulting in a 25 percent market share increase and $5 million revenue growth; managed 15 direct reportsMaintained and expanded a broad international client network across retail, events, oil and gas, museums, real estate, IT, FMCG, and automotive sectorsDesigned and deployed a data-driven lead scoring system using advanced CRM analytics, which improved lead conversion by 30 percent and supported an annual revenue increase of $5 millionOverhauled the sales onboarding process by implementing interactive e-learning modules, reducing new hire ramp-up time by 50 percent and increasing early-stage productivity
Education
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- EBachelor's Degree, Protective IntelligenceESIF, AerdenhoutJun 2014
- LSecondary Education CertificateLyceum Sancta MariaDec 1997