Franny Hernandez Website Development Analytics Manager + Communications Expert

Website Development Analytics Manager

Freelancer

Jul 2022 - Current (4 years 2 months)

➢ Lead the creation and execution of data-driven strategies to improve website performance and user engagement. ➢ Collaborate with cross-functional teams to integrate key performance indicators (KPIs) into the web development process, ensuring alignment with business goals. ➢ Utilize advanced analytics tools to monitor website data, driving insights that lead to improved conversion rates and optimized user experience. ➢ Provide regular reports to stakeholders, offering actionable recommendations and ensuring data-driven decision-making for continuous website improvements.

Web Development UI Specialist

Carecloud

Nov 2019 - May 2022 (2 years 7 months)

➢ Designed and implemented user interfaces that enhanced overall website usability, focusing on delivering intuitive and seamless user experiences across multiple devices. ➢ Collaborated with UX teams to develop responsive designs, incorporating user feedback and behavior data to ensure alignment with user needs and business objectives. ➢ Created high-fidelity wireframes, prototypes, and mockups, presenting design concepts to stakeholders and ensuring smooth integration with the development team. ➢ Led the design of user interfaces that improved website functionality, ensuring that designs were implemented efficiently and met performance standards.

Website Development Advisor

AHEAD

Apr 2016 - Sep 2019 (3 years 6 months)

➣ Provided strategic insights and recommendations on website development best practices, ensuring alignment with both user experience and business goals. ➣ Conducted comprehensive website audits to identify areas for improvement, recommending technical solutions and enhancements that led to improved performance. ➣ Advised on the integration of new technologies and tools, streamlining development processes and improving website efficiency. ➣ Collaborated with senior leadership to set long-term digital strategies and ensured progress on key website initiatives that contributed to the company’s online success.

P

Singer

PRODUCCIONES FJ

May 1998 - Dec 2010 (12 years 8 months)

➣ Performed live at events, venues, and private engagements, delivering professional vocal presentations aligned with audience style and event theme. ➣ Managed musical repertoire selection, rehearsals, and vocal preparation to ensure consistent performance quality and artistic expression. ➣ Collaborated with sound technicians and musicians to coordinate audio setup, stage presence, and seamless live show execution. ➣ Built and maintained client relationships, negotiating performance agreements and representing the brand with professionalism and reliability.

Franny Hernandez

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