Franklin Lowe Marketing professional with over 10 years of multi channel

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Media Manager

Raley's

Jan 2023 - Feb 2024 (1 year 2 months)

Develop and execute media strategies that optimize budgets to drive sales growth and market share gains. Analyze data from monitoring performance to make recommendations to leadership. Oversee media buying that effectively utilizes content creation capabilities. Develop and maintain vendor relationships that improve campaign performance • Developed and executed impactful media strategies for optimal audience engagement. • Create and manage campaign performance dashboards to accurately report performance to leadership. • Manage creative and brand process to ensure that all key messages and creative components are included.

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Marketing Account Director

VMLY&R COMMERCE

Feb 2022 - Sep 2022 (8 months)

Led end-to-end operations of numerous projects by using Smartsheet. Collaborated with John Deere on national campaign initiatives. Steered campaigns by tracking and setting up tags. Reported marketing results to dealers by utilizing Tableau dashboards. Created Dashboards in Google Analytics and developed dealer acquisition site. • Enhanced conversion by 8% YoY by developing high converting campaigns. • Spearheaded a team of 10 supervisors and FMMs to attain optimal outcomes. • Managed $28MM of budgets for over 150 dealerships across North America.

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Marketing Account Director

KERN

Dec 2020 - Feb 2022 (1 year 3 months)

Managed multiple project cycles using Workfront, tagging and tracking campaigns. Built Tableau dashboards to report marketing results to clients. Hosted client meetings to assess performance effectiveness. Crafted smooth strategies and constructed Google Analytics dashboards. • Increased conversion rates by 11% as well as developed and measured KPIs. • Directed a cross-functional team of eight across five Anthem Blue Cross Blue Shield Health Plans. • Created campaign test and learn framework as well as campaign messaging for targeting different segments.

Marketing Consultant

Blue Shield of California

Mar 2018 - Dec 2020 (2 years 10 months)

Initiated and implemented the inaugural late retiree and continuing to work program through email and direct mail. Collaborated with the sales staff to devise sales materials and checklists for communicating with prospects. Advanced tracking for Leads, Qualified leads Opportunities, and members. • Improved Qualified leads by 5% YoY. • Develop triggered email campaigns and landing pages in Marketo • Built Salesforce dashboards to track KPI progress as well as developed process for call tracking and reporting.

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Sr. Marketing Analyst

Funding Circle US

Dec 2016 - Mar 2018 (1 year 4 months)

Developed and executed marketing strategies to increase customer acquisition and retention. Analyzed data to identify trends and develop insights. Created reports and dashboards to track customer behavior and engagement. Collaborated with other teams to ensure marketing initiatives are aligned with overall business objectives. Established and maintained relationships with external vendors and partners. Managed and tracked marketing budget • Utilized tableau to check on KPI progress. • Reduced CPA from $13K to $3.5K and funded over $1B of loans. • Created response and maturity models to enhance performance efficiency.

Marketing Manager

Kaiser Permanente

Oct 2013 - Nov 2016 (3 years 2 months)

Devised strategies for acquisition and retention of members via multi-channel direct marketing. Conducting market research for messaging strategies. Created and executed multi-channel digital-first marketing strategies. Established relationships with numerous vendors. Developed systems for campaign tracking and attribution. • Managed a budget of over $11MM across 11 states. • Accomplished goal Click thru rates, Cost per click, and cost per acquisition by utilizing various bidding strategies. • Developed SEO content as well as prepared and shared reports with leadership to inform organizational decisions. Additional Experience

Marketing Coordinator

Jazz Pharmaceuticals

Apr 2013 - Oct 2013 (7 months)

Franklin Lowe

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