Fran D. New Business Development Latam Senior - Portugués

New Business Development Latam

Woba

Mar 2023 - Current (3 years 8 months)

Manager of Partnerships LATAM

Wimet

Feb 2022 - Jan 2023 (1 year)

Partnerships Specialist- Nortern Cluster (MX & CR)

Rappi

Feb 2021 - Dec 2021 (11 months)

• Improve the strategic Partnerships Investments
• Guarantee the next revenue generations goals
• Improve and monitor conversion rates in all own communication channels of strategic partnerships deals
• Develop smooth strategies for user acquisition
• Achieve incrementality and achieve partner higher spend
• Develop project management of big deals
• Work with CRM squads to make our promotions
• Create new products for the commercial strategic partnerships team
• Data analysis: tracking, reading and interpreting data as campaign results and performance
• Client Marketing Service: follow-up service and direct relationship with clients of the company in the financial, banking and stock market. Citib

BRAND MANAGER

Laboratorios Sanfer

Oct 2019 - Nov 2020 (1 year 2 months)

Responsible for the Brand Equity of the brand, preparation and execution of the marketing plan of the brand (brand strategy, communication strategy, innovation plan) as well as managing the brand on a day-to-day basis (sales, expenses, customers, P&L, channels). Main Activities
• Administrative and coordination activities between internal and external areas.
• Numerical and qualitative analysis.
• Resource management.
• Media management.
• Preparation of communication campaigns.
• Design, promotion and advertising, regulatory affairs.

Trade Marketing Coordinator

Nielsen

Jan 2019 - Oct 2019 (10 months)

Coordinator of trade marketing operations in Monterrey City, in charge of the team of supervisors and auditors. Responsible for the planning, execution and supervision of the work plan. Main Activities
• Ensure the delivery of weekly and monthly results.
• Supervision and coordination of the field auditors for an efficient data collection process in the Self-service channel.
• Measure the execution efforts of the customer brands.
• Setting up logistics for the auditor’s visits.
• Budget administration.
• Team management.

Customer Operations Team Lead

Rotoplas Labs

Oct 2017 - Nov 2018 (1 year 2 months)

Coordinator of events, exhibitions and opening of shopping centers and supervision of the Customer Service team both internal and external Call Center and development of processes to fulfill KPI's. Main Activities
• Coordinator of market strategies.
• Sales strategy and compliance supervisor.
• Coordinator of the collection, maintenance and facilities teams.
• Generation of the sales forecast and alignment of the brand's volume to guarantee sales growth.
• Inventory control.
• Supervise the points of sale and events.
• Strategic plans for business expansion.

Strategic Planning Analyst

Unilever

Mar 2014 - Oct 2017 (3 years 8 months)

Coordinate projects with multifunctional areas to improve service level. Support S&OP process to follow up risks and opportunities for the business. Main Activities
• Compliance, support and follow-up of Fill Rate with Customer Service to minimize shortages and guarantee product availability.
• Inbound operation prioritization according to demand.
• Consolidation of availability scenarios.
• Responsible for ensuring the movements of the Distribution Center and warehouses based on inventory policies.
• Inventory control, drained, obsolete, slow movers.
• Visibility with all categories with billing and pending, available inventories and follow-ups.
• Responsible for ensuring compliance with plant production

Fran D.

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Fran D.

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