Franco Nieves

Trade Marketing Manager

The Clorox Company

Nov 2021 - Current (3 years 7 months)

• Lead the Trade marketing, BI and Category Management area to a 10% increase in Share of Market. • Maintain the commercial budget of the Peru Business to cut expenses by 10%. • Defined Go to Market and commercial strategy to achieve and additional growth of 5%. • Defined the Trade Spending Policy and redesigned Sales processes to satisfactory implemented the new Trade Management system.

Project Leader – Trade Management

ALICORP

Feb 2021 - Nov 2021 (10 months)

• Defined and redesigned new Trade Marketing processes, which were then integrated in the "SAP Trade Management" system, thereby boosting their effectiveness. • Led a team to establish, identify, and attain objectives of up to 30million USD.

Senior Trade Marketing

ALICORP

Oct 2018 - Feb 2021 (2 years 5 months)

• Defined and revised Marketing, Trade Marketing Sales processes • Defined the training process of staff and implemented the new business processes to accomplish the stated business objectives

Category Manager - Trade Marketing

ALICORP

Aug 2017 - Oct 2018 (1 year 3 months)

• Established go-to-market strategy for the Home Care Business • Defined and enhanced the pricing and sales tactics of the Home Care Business, resulting in a +10% increase in Sales and Distribution • Managed the budget for commercial actions exceeding of US$30MM while optimizing expenses and increased Share of Market +5pp.

KEY ACCOUNT MANAGER - MODERN TRADE

ALICORP

May 2013 - Aug 2017 (4 years 4 months)

• Led the commercial relations with Cencosud, SUPESA and C&C, resulting in a sales growth of 20%, 33% and 15%. • Covered an annual budget of over $7 million to deliver the most effective sales tactics • Implemented Home Care Category Management in Plaza Vea and Vivanda driving a 20% same store sales (SOS) growth. • Increased commercial partnerships with the most significant exclusive distributors in Lima by 12% in 2012.

Key Account Manager - Exclusive Distributors

ALICORP

Jan 2012 - Apr 2013 (1 year 4 months)

• Led the commercial relations with most importante exclusive distributors in Perú. • Increased commercial partnerships with the most significant exclusive distributors in Lima by 12% in 2012.

SALES EXECUTIVE - Traditional Trade

ALICORP

Jul 2009 - Dec 2011 (2 years 6 months)

• Structured and presented business arguments to drive a 24% growth in sales distributors. • Improved distribution, researched industry specific information from outside sources to developed go to market.

Franco Nieves

About

Detail

Contact Franco regarding:

Timeline

Résumé

Languages:

Franco's behavioral traits
Franco's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.