Marketing Manager &PPC Specialist
FM Business Solutions San Diego CA Remote
Dec 2017 - Aug 2021 (3 years 9 months)
• Led data-driven Google Ads strategies for B2B clients, achieving a 25% reduction in cost-per-lead and significant improvements in ad engagement and CTR.
• Conducted in-depth keyword research and competitive analysis to support high-performing PPC and SEO campaigns.
• Implemented comprehensive local SEO initiatives, driving a 45% average increase in local search visibility.
• Built and automated CRM workflows to align with ad funnels, resulting in a 30% boost in lead conversion rates.
• Managed payment processing as part of project management responsibilities, preparing client proposals and cost estimates for marketing campaigns. Ensured accuracy and transparency by handling initial payment processing in alignme