Paco Ruiz
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Sales Manager / B2B Revenue Growth / Stategic Partnerships / Remote LATAM Teams / Tech Solutions
Mexico City, Mexico
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Independent Commercial Consultant / Business Development LeadIndependentApr 2026 - Current (6 months)After Dolphin LATAM’s operations were closed by the CEO, I continued leading the commercial follow-up of the business opportunities I had opened in Mexico with different technology and consumer electronics brands. My current focus is to help international brands develop local sales channels, secure distribution opportunities, and convert early-stage relationships into active business in the Mexican market.
I work directly with brand owners, distributors, retailers, online marketplaces, and potential channel partners to structure commercial opportunities across retail, e-commerce, marketplaces, and local distribution. This includes prospecting, account follow-up, product selection, pricing strategy, commercial proposals, negotiati- DVP of Sales public Remote experienceDolphin LatamJan 2025 - Apr 2026 (1 year 4 months)Led an 8-person remote, multicultural sales organization across LATAM, managing commercial strategy, account development, brand expansion, and revenue execution for official distribution brands including AYANEO, Nothing, Fujita Japan, Lamborghini Accessories, and other technology/consumer electronics brands.
Owned the regional sales agenda across multiple countries and channels, including marketplaces, e-commerce platforms, retail partners, and distributors. Managed commercial relationships with key accounts such as Amazon Mexico, Mercado Libre Mexico, Clikstore, Panamericana, Falabella Colombia, Soy Techno Venezuela, and partners across Peru and Central America.
Built and managed a structured sales operating rhythm fo - LATAM Sales Manager public Remote experienceNothingFeb 2024 - Dec 2024 (11 months)Fully remote regional sales role (first and only employee in LATAM) responsible for building and managing the LATAM commercial operation for Nothing and CMF by Nothing. Led sales, account management, marketing coordination, PR support, distributor development, and regulatory follow-up across multiple countries.
Built the foundation of the regional distributor network from scratch, signing and developing commercial partners in Brazil, Colombia, Argentina, Mexico, and the U.S. Opened new markets, structured the first commercial relationships, and helped generate approximately USD $900K in regional revenue from a zero base.
Managed the full sales cycle with distributors and strategic partners: prospecting, qualification, - MSolution Director IoT BU public Remote experienceMobiWireFeb 2023 - Feb 2024 (1 year 1 month)Led business development and consultative sales for IoT and technology solutions, connecting customer needs with product, technical, operational, and commercial capabilities. Focused on identifying opportunities where hardware, connectivity, customization, and service requirements needed to be translated into a clear solution and commercial proposal.
Worked with customers and internal teams to define solution requirements, evaluate technical feasibility, structure proposals, and coordinate execution. Acted as the commercial bridge between client expectations and internal delivery capabilities, helping move opportunities from early discovery to viable business cases.
Supported strategic conversations with regional custo - Head of Account ManagementTorre.aiDec 2021 - Mar 2022 (4 months)Led account management efforts in a fast-moving technology environment, focused on customer relationship management, retention, adoption, and revenue expansion. Worked with clients to understand their hiring and business needs, increase platform usage, and strengthen long-term commercial relationships.
Helped structure account management practices in a remote-first environment, including customer follow-up, usage tracking, internal coordination, and communication routines. Focused on improving the client experience while identifying opportunities for deeper engagement and expansion. - Account Manager public Remote experienceTorre.aiOct 2021 - Dec 2021 (3 months)Managed client relationships for Torre.ai, supporting customers through onboarding, adoption, follow-up, and ongoing account development. Focused on understanding client needs, maintaining communication, solving issues, and identifying opportunities to increase platform value.
Worked closely with internal teams to coordinate customer requests, improve the user experience, and ensure customers received practical support throughout the relationship. Built trust through consistent follow-up, clarity, and responsiveness. - Business Development Manager public Remote experienceTorre.aiAug 2021 - Oct 2021 (3 months)Generated and developed new business opportunities for Torre.ai, focusing on prospecting, qualification, outreach, discovery, and early-stage pipeline creation. Engaged with potential customers to understand hiring needs, present the platform’s value proposition, and move qualified opportunities forward.
Built experience in outbound sales, digital prospecting, remote selling, and consultative discovery within a technology platform environment. Developed a stronger understanding of how to structure early-stage sales conversations and create qualified pipeline for a scalable business model. - MSales Manager LATAM public Remote experienceMobiWireOct 2018 - Aug 2021 (2 years 11 months)Managed LATAM sales team for MobiWire’s OEM/ODM telecommunications business, leading commercial relationships with key regional accounts, distributors, carriers, and technology partners. Owned sales execution across multiple countries and managed a regional portfolio of approximately USD $6M in annual revenue.
Developed and maintained relationships with strategic accounts such as Lanix, Kalley, Entel, NUU, Claro, and other telecom / device partners across LATAM. Managed the complete sales cycle from prospecting and opportunity qualification to commercial proposal, negotiation, forecasting, production follow-up, delivery coordination, and after-sales account management.
Worked closely with customers, product teams, fact - MKey Account Manager public Remote experienceMobiWire MobilesOct 2017 - Oct 2018 (1 year 1 month)Managed key customer relationships in the telecommunications and mobile device industry, supporting sales, account development, commercial follow-up, and operational coordination across LATAM accounts. Focused on building trust with customers, understanding their commercial needs, and ensuring that opportunities moved effectively from discussion to execution.
Supported the sales cycle by preparing commercial proposals, coordinating customer requirements, following up on orders, and working with internal teams to align product availability, pricing, timelines, and delivery expectations. Developed the account management discipline that later supported my promotion into regional sales leadership. - ASalesAdvanPro Soluciones Integrales S.C.Mar 2017 - Jun 2017 (4 months)Commercial role focused on selling a Mexican ERP solution for the transportation sector. Prospected potential customers, presented the platform’s value proposition, identified business needs, and supported early-stage commercial conversations with companies looking to improve operational control and business management.
Built consultative sales experience by learning how to translate software capabilities into practical business benefits for customers in a specific industry. Strengthened prospecting, discovery, demo, and follow-up skills in a B2B software environment. - SCoordinador Bolsa de EmpleoSecretaría de la Juventud QuerétaroApr 2013 - Jul 2014 (1 year 4 months)Coordinated a small team of young professionals to promote employment-related initiatives connecting young professionals, candidates, employers, and public-sector stakeholders. Managed communication, follow-up, and operational support for programs designed to create employment opportunities and improve access to job openings.
Developed early professional experience in stakeholder management, public communication, coordination, and service-oriented execution. This role helped build the foundation for later commercial roles by strengthening communication, organization, and relationship management skills.
Education
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- Ingeniería IndustrialUniversidad Anáhuac QuerétaroJan 2008 - Dec 2012 (5 years)