Francisco Jarrin E-COMMERCE | MARKETING | LEADERSHIP | STRATEGY

Sr. Manager, Marketplaces

Trafilea

Dec 2024 - Current (1 year 7 months)

• Deliver +50% YoY profitable growth across Amazon US, CA, UK and AU by scaling core SKUs, optimizing ad efficiency (TACOS <14%), and reducing refund rates. • Drive multi-channel expansion (Amazon, Walmart, Macy’s, Belk) with annual revenues in the multi-million range, safeguarding profit through disciplined control of COGS share, coupon share, and AOV improvements. • Lead a global team of 8+ (Amazon US, International, Logistics, Demand Planning, CX, and Retail), instilling ownership and performance accountability through measurable Department OKRs. • Spearhead Germany market launch, adapting catalog strategy to local consumer behavior and seasonality, replicating proven US successes. • Design and deploy AI-powered SOPs and custom GPT tools

Sr. Marketing Manager

Elements Brands

May 2024 - Dec 2024 (8 months)

• Lead the development and execution of marketing initiatives aimed at enhancing brand visibility, customer engagement, and revenue growth. • Ensure alignment of marketing strategies with overall company objectives and goals. • Guide and mentor the marketing team, fostering the development and implementation of data-driven strategies across digital, social media, and affiliates. • Set performance metrics for the team, monitor progress, and ensure that goals are met or exceeded. • Orchestrate collaboration between marketing, sales, product development, and other teams to deliver cohesive and impactful campaigns. • Drive integration across departments to ensure consistent messaging and a unified approach to brand growth. • Utilize market rese

Sr. Manager of Marketplace Operations

Elements Brands

Apr 2023 - May 2024 (1 year 2 months)

• Manage major marketplaces like Amazon, Chewy, Petco, and Walmart, ensuring fulfillment, listing optimization, and sales maximization, resulting in a 30% spike in contribution margin and elevating monthly average revenue from $1.4 million to $2 million. • Develop and implement market research strategies specific to Amazon, identifying opportunities and mitigating risks, while creating and implementing a system for continuous SKU audits and competitor analysis that drove marketplace success. • Lead and guide the team, fostering efficiency, and goal attainment, and conducted quarterly performance reviews, set development goals, and identified improvement opportunities. • Review and optimize processes to enhance efficiency and goal attainment

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Co-Founder / Director of Marketing & Operations

Novamen, LLC

Apr 2016 - Dec 2022 (6 years 9 months)

- Turn one of the fitness products into an Amazon Best Seller and on the first page of its category - Create a prospect/client database of over 8T people - Develop a robust e-commerce platform with over 1T visitors within the first month of its launch - Run several successful contests and promotions campaigns - Decide on current products to promote so that the team can develop marketing campaigns to attract more visitors and increase online sales, and new product lines to develop based on customer insights and analytics. - Establish clear team responsibilities, ensuring that each team member has relevant objectives while driving ongoing improvement of operational processes to deliver team efficiency towards reaching those objectives. - Over

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Co-Founder / Director of Marketing & Operations

Novamen "Marketing and Planning"

Dec 2009 - Mar 2022 (12 years 4 months)

- Exceed targets for growth and profitability - Development of the Corporate Strategic Plan of La Fabril S.A. - Development and implementation of the Digital Marketing Strategy of all consumer brands of La Fabril S.A. - Development and support to the implementation of El Ordeño S.A. Corporate Strategic Plan - Development and support for the implementation of the digital communication strategy of FVAndina - Development and implementation of the Email Marketing Plan for Pharmacy's (a DIFARE Group Brand) - Develop and run several workshops, training, and provide advice to clients involving corporate strategy, marketing strategy, brand strategy, and digital marketing strategy. Support the execution of their respective implementation plans accor

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Advanced Internet Marketing Consultant at WSI

Novamen Soluciones Cia. Ltda.

Feb 2009 - Jan 2014 (5 years)

- Clinica Santa Lucia's Digital Communication Plan development and implementation. - GP Logistics' Marketing & Sales Plan development and implementation - Link Coaching & Consulting's Communication Strategy implementation and Digital Assets development. - WebSatMedia's Platform development. - Cabañas del Lago's Digital Marketing Strategy development and implementation. - Wall Street Institute's Digital Marketing and Lead Generation Strategies development and implementation. - Facilitate the design and execution of client digital marketing strategic plans by identifying strategic objectives, initiatives to meet those objectives, and set up in-house / outsource teams to make sure they are implemented according to plan - Support the implementa

Business Consultant

London Consulting Group

Mar 2008 - Feb 2009 (1 year)

- Obtaining significant one-time dollar savings and ongoing cost reductions and process improvements - Single-digit percentage in obsolete goods reduction - Lost-sales reduction to close to zero - Double-digit % reduction on lead times for imports - Double-digit % reduction in import costs - Develop strategic and operational solutions focused on improving clients' productivity. - Map key processes to identify areas of opportunity for their re-design and implementation. - Design and implement new processes involving budget planning, negotiation planning, sourcing, purchasing, imports, and documentation control - Design and implement Material Resource Planning tools for future material provision resulting in inventory reduction and achieving

Financial Controller

Linde Group

Sep 2005 - Jun 2006 (10 months)

- Design a financial layout for a business model used to determine the significance of such entry investment for an emerging service market in the Homecare Business Division. - Revise and update financial reports for subsidiaries and consolidate them. - Elaborate financial presentations for the LGT Management team and LGT Board. - Calculate financial Key Performance Indicators (KPI's) for Balanced Scorecard and analyze the outcome - Support of Capex analysis based on the newly introduced and implemented Global Capex system on a global level for total LGT and Business divisions. - Support the implementation of the decisions taken by the LGT Management Team and LGT Board. Responsible for supporting business control in Global Linde Gas Therape

Paris Regional Office Coordinator

EF

Feb 2005 - Jul 2005 (6 months)

- Assist Tour Directors to prepare their paperwork and materials for tours and provide on-tour support. - Create and monitor the distribution of tour itineraries. - Coordinate airport transfer, hotel, and tourist attraction logistics and supervise airport transfer representatives for Go Ahead Vacations. - Meet groups and their teachers to promote EF and the educational value of Travel. - Create and update a monitoring system to ensure tour success. Responsible for coordinating all of the tours programmed within France involving hotels, flights, buses, tour directors, tourist attractions, and more.

Francisco Jarrin

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Francisco Jarrin